Ep 70. Heaps Normal | Changing Australian Drinking Culture, Hitting a Market Valuation of $58 Million in Under 3 Years, and the Importance of Building an Inclusive Team

One Wild Ride with Pru Chapman

Andy Miller is the co-founder and CEO of Heaps Normal. On a mission to change drinking culture Heaps Normal launched in mid-2020 and at the time of this recording less than three years later they had a market valuation of $58 million, not bad for beer without booze. They’re now stocked in more than 4000 Australian retailers and venues where they often reportedly outsell alcoholic beer.

Heaps Normal is here to make an impact. In 2022 they launched This Is Not Normal - an initiative aimed at uniting businesses calling on the government to take stronger action on matters including climate change, and they regularly commit a percentage of revenue to not-for-profit causes. This year they’re stepping up their game in the live music space to shift the culture of the traditionally boozy hospitality industry.

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

Links

• Owners Collective Website
• Owners Collective Instagram
• Pru on LinkedIn