Designing the Future: Hugo Eccles on Innovative Motorcycle Design | One Gang Ep. 015

One Gang Worldwide

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Tune into One Gang Worldwide as we sit down with Hugo Eccles, a trailblazer in motorcycle strategy and design known for his forward-thinking, thoughtful approach to how motorcycles look and function.
In This Episode:
Hugo Eccles discusses his design journey from his early years as an industrial designer working with Fortune 500 companies, to designing electric concepts for Zero and Harley-Davidson Livewire. In this wide-ranging conversation, Hugo discusses his background, growing up in England, his early influences, and his design approach. He talks about motorcycle design, inventing alternative realities, and integrating state-of-the-art technology with cutting-edge aesthetics. Hear what's next for the future of motorcycles and discover the challenges and triumphs of innovating within an industry that both values tradition and faces the challenges of transitioning to new technologies.
About Our Guest:
Hugo Eccles is a leading creative figure in contemporary motorcycle design, renowned for his striking designs and innovative engineering. Originally trained as an industrial designer at the prestigious Royal College of Art in London, Hugo worked for years as Design Director for international agencies IDEO, Landor, and Omnicom, working with clients that included Nike, Ford, TAG Heuer, American Express, and Hewlett Packard.
In 2014 Hugo moved to California and founded Untitled Motorcycles USA (aka UNTLD MOTO) in response to the nascent electric vehicle industry and the evolving motorcycle market. UNTLD MOTO specializes in strategizing, designing, and developing concept, prototype, and pre-production motorcycles for startups, early-stage companies, and marquee brands such as Ducati, Triumph, Yamaha, Zero, and Harley-Davidson.
Alongside his activities at UNTLD MOTO, Hugo is also a founding partner of the Bike Shed Moto Co, a design professor, a writer, and a curator. His work regularly garners numerous design awards and has been featured extensively online, in blogs, print media, television, and Hollywood movies.
Connect with Hugo Eccles:
Instagram: https://www.instagram.com/hugoeccles/
LinkedIn: https://www.linkedin.com/in/hugo-eccles
Twitter: https://x.com/hugoeccles
Vimeo: https://vimeo.com/hugoeccles
Untitled Motorcycles Website: https://www.untitledmotorcycles.com/
Untitled Motorcycles Twitter: https://twitter.com/untitledm
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