What Does A Google Ads Specialist Do?

One Base Media - Lean Generation For Home Service Businesses

Google Ad Specialists are the secret ingredient behind your online success, and here's why:
🎯 1. Maximising Visibility: Their primary mission is to ensure your business stands out in the Google ecosystem. They guarantee your presence on both Google Guaranteed/Local Service Ads and regular Google Ads, those prime real estate spots at the top of Google search results.
📈 2. Top Rankings at Lowest Cost: Ad specialists make sure you not only appear at the top but also become the obvious choice for potential customers. Their goal is to drive the highest number of leads at the lowest cost per lead possible.
🔍 3. Keyword Research: A crucial part of their job involves meticulous keyword research. They aim to put your business in front of users searching for high buyer intent keywords that align perfectly with your services, increasing the likelihood of turning clicks into customers.
🚫 4. Negative Keywords: A Google Ads specialist will create a list of negative keywords to prevent your ads from showing up for irrelevant search terms. Google tends to spend your budget by default, so ad specialists strategically use negative keywords to avoid wasting your resources.
📝 5. Crafting Compelling Ad Copy: It's not just about keywords; your ad copy plays a crucial role. Google Ads specialists analyse your competitors and create ad copy and extensions that outshine the rest, ultimately driving more clicks and customers.
💰 6. Smart Bidding Strategies: Setting the right bid limits is pivotal. If not done correctly, you might overspend or miss out on opportunities. Ad specialists conduct research to determine the optimal bidding strategy for your campaign.
🖥️ 7. Conversion-Oriented Landing Pages: Getting clicks is one thing, but converting those clicks into customers is another. Ad specialists build landing pages designed to entice and convert visitors into leads, ensuring your investment is well-spent.
📊 8. Constant Monitoring and Optimisation: The work doesn't stop after the initial setup. Specialists continuously monitor performance metrics such as click-through rates, cost per conversion, total conversions, and monthly spending. They fine-tune your campaign to drive down the cost per lead and maximise your ROI.
Combining data-driven strategies with creative expertise to help your business thrive in the online arena. If you're looking to harness the power of Google Ads for your business, don't forget to like and subscribe to our channel for more insights into the world of digital marketing!
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