Stephen Mai on Woo, wellness for Gen Z and award-winning content marketing

On Design with Justyna Green

Stephen Mai is the founder of Woo – a new media brand and a marketplace with a mission to champion wellness for Gen Z. Before Stephen created Woo, he drove award-winning content and marketing campaigns at LADBible, Vice and Boiler Room, and before that, he actually started his career at MTV Australia.

In our chat, we discuss his career and the award-winning campaigns he created along the way. We learn about his approach to content marketing, and how to design successful campaigns that break the mould. We also touch on his upbringing in an immigrant family in Australia, burnout, hypnotherapy, and manifesting.

--

Woo website: https://woo.itv.com/

--

This season of the On Design podcast is brought to you by The Conran Shop. Visit conranshop.com today to immerse yourself in the world of design.

--

Sign up to the On Design podcast newsletter at ondesignpodcast.com/newsletter.

--

Podcast music and production: James Greenfield

Production: Green Podcast Productions