Clara Armand-Delille: From Google to Third Eye Media | Primer 12

Nothing Ventured

In this episode of the Nothing Ventured Primer, host Aarish Shah interviews Clara Armand de Lille, the founder of Third Eye Media. Clara shares her background in PR and communications, including her experience working at Google and iZettle. She discusses the importance of PR in the tech and venture ecosystem and how Third Eye Media helps startups, scale-ups, and VCs with strategic communications, media relations, marketing, and branding. Clara also highlights three trends she is excited about in the media landscape: the growing understanding of PR in Europe, social media's impact on brand accountability, and the continued importance of traditional media outlets in the face of fake news. Overall, the episode provides valuable insights into the world of PR and its role in the tech industry. 🕒 Time stamps - 00:00 - Introduction and Sponsorship
01:51 - Clara's First Job and Interest in PR
03:14 - Clara's Career Before Tech and Venture Ecosystem
04:11 - Clara's Experience at Google and the Growth of the PR Team
06:05 - Clara's Move to Founding Third Eye Media
08:01 - Clara's Move to Lisbon and Trendsetting
10:00 - Clara's Alternative Career Paths
10:35 - Overview of Third Eye Media and Target Clients
11:18 - Third Eye Media's Multilingual and Multi-Market Approach
12:20 - Challenges and Opportunities in the Media Landscape
13:26 - Trends in PR and Media: Europe's Understanding of PR, Social Media's Impact on Brands, and the Importance of Traditional Media Outlets
18:40 - Battling Misinformation on Social Media Platforms
19:33 - Conclusion and Thank You