The Basics You Still Don't Have Down

Nothing But Major Gifts

We get a lot of questions from our community about basic best practices in fundraising. And we get it! It’s one thing to understand these ideas in theory, but even the most experienced fundraisers run into questions when it comes to implementation.

So, for this podcast episode, we’ve compiled some of the most common questions we receive about the basics to encourage you and help you make sure you’ve got the basics down.

Show Highlights: In this episode, you’ll learn…

• Why you still need to ask donors to give, even though they’re receiving direct mail

• How to layer direct mail communications with your relational strategy

• Why it’s necessary to build a strategic communication plan for each major donor

• Why you need a 7-step donor qualification process

• The role of wealth ratings in qualifying your donors