#301 - How to Qualify New Donors

Nonprofit Lowdown

Hey, fundraisers! 🎙️ On this week’s episode of Nonprofit Lowdown, we’re diving deep into the world of **donor qualification**. Ever wonder why you’re chasing after donors who don’t seem to be that into you? Let’s talk about the 5% that really matters:

🔍 **Identification**: Who’s your type?

🤔 **Qualification**: Do they want to date you?

💞 **Cultivation**: Let’s get to know each other!

💍 **Solicitation**: Seal the deal!

🌟 **Stewardship**: Keep building that relationship!

I'm sharing why skipping the qualification step can lead to wasted time and effort, and how to ensure you’re focusing on the right prospects. From capacity and affinity to recency and relationships, learn how to identify who’s truly engaged and ready to support your cause.

Plus, get tips on segmenting your list, the importance of consent, and why focusing on the most qualified leads can transform your fundraising strategy. 🤑

💌 **Don’t miss out**! Tune in now for actionable insights that will help you stop chasing after uninterested donors and start engaging with the ones who matter most.

Important Links:

My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey

My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program

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