Nonprofits…we need a re-brand

Nonprofit Leadership Podcast

Nonprofit. It’s a word we all use to describe our organizations, but are we inadvertently hurting ourselves by using that word? When you hear the name “nonprofit” what comes to mind? Perhaps scarcity, or the opposite of something, or work that we shouldn’t get paid to do? Why do we call this sector by its tax exempt status rather than for what we do? Shouldn’t we be known for the impact and…

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