Nonprofit Coach: Expert Penelope Burk Donors Tell All Via 2018 Burk Donor Survey

Nonprofit Coach Podcast with Ted Hart

Find us online at http://tedhart.com He lectures around the world but now is here for you. From the latest in charity news, technology, fundraising and social networking, Ted Hart and his guests help the charitable sector to reach greater levels of efficiency and fundraising success. PAGE 2 GUEST EXPERT: Penelope Burk, President of Cygnus Applied Research, Inc., is an author, researcher and mentor celebrated for some of the most important innovations in modern-day fundraising. Penelope Burk understands donors and what they want more deeply than just about anyone in the business. In the last fifteen years, she and her innovative firm, Cygnus Applied Research, Inc., have conducted surveys and research studies with more than a quarter million American donors. She has reached back into their lives to find out about the first time they gave, what motivates their philanthropy now, what their greatest and most frustrating experiences in giving are, and what their dreams are for their philanthropic future. Penelope is the author of the fundraising classic, Donor-Centered Fundraising and she has just published a completely updated and substantially expanded second edition containing all-new research with donors. She has also written two other books as well as more than fifty seminars and dramatic plays. The Burk Donor Survey has become a vital resource to the not-for-profit sector.