V2.1 For American Handbook is example 25 of how I organize a digital marketing strategy

Non-Digital Native

Episode 31 of my podcast walks through the 25th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 of the product launch strategy for American Handbook: What Your Grandparents Want You To Know by Maryanne Datesman.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-25/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV