Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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محتوای ارائه شده توسط The Podcast Boss and Mike van Acker. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Podcast Boss and Mike van Acker یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Facebook marketplace: it’s a jungle out there! Mike found out his son Jake could kill him if he felt like it, and Mike learns a new word that starts with V… No Thanks Needed| #025
Manage episode 279446554 series 2833207
محتوای ارائه شده توسط The Podcast Boss and Mike van Acker. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Podcast Boss and Mike van Acker یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Facebook marketplace: it’s a jungle out there! Mike found out his son Jake could kill him if he felt like it, and Mike learns a new word that starts with V… No Thanks Needed| #025
Produced By The Podcast Boss
28 قسمت
اشتراک گذاریManage episode 279446554 series 2833207
محتوای ارائه شده توسط The Podcast Boss and Mike van Acker. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Podcast Boss and Mike van Acker یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Facebook marketplace: it’s a jungle out there! Mike found out his son Jake could kill him if he felt like it, and Mike learns a new word that starts with V… No Thanks Needed| #025
Produced By The Podcast Boss
28 قسمت
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1 Brisbane is in lockdown, the Heat are on the upswing and Jake's drivers licence is on the downlow... No Thanks Needed | #028 12:26
Brisbane is in lockdown, the Heat are on the upswing and Jake's drivers licence is on the downlow... No Thanks Needed | #028 Produced By The Podcast Boss. http://thepodcastboss.com/
1 What's going on in Mike's mind? Where is Jake's laptop? and what was 2020 all about anyway? No Thanks Needed | #027 12:58
What's going on in Mike's mind? Where is Jake's laptop? and what was 2020 all about anyway? No Thanks Needed | #027 Produced By The Podcast Boss. http://thepodcastboss.com/
1 Mike has Christmas present buying anxiety; what's it like when your girlfriend is also your boss, and we’ll dip into the Kallangur Chronicles… No thanks Needed | #026 13:41
Mike has Christmas present buying anxiety; what's it like when your girlfriend is also your boss, and we’ll dip into the Kallangur Chronicles… No thanks Needed | #026 Produced By The Podcast Boss
1 Facebook marketplace: it’s a jungle out there! Mike found out his son Jake could kill him if he felt like it, and Mike learns a new word that starts with V… No Thanks Needed| #025 10:56
Facebook marketplace: it’s a jungle out there! Mike found out his son Jake could kill him if he felt like it, and Mike learns a new word that starts with V… No Thanks Needed| #025 Produced By The Podcast Boss
1 'You know what would be great?" is possibly the most dangerous phrase Mike's partner Drea can ever say... No Thanks Needed | #024 10:02
'You know what would be great?" is possibly the most dangerous phrase Mike's partner Drea can ever say... No Thanks Needed | #024 Produced By The Podcast Boss
1 Public toilet rendezvous in Ipswich; who was the real winner of State of Origin? Then I say some things that might get me in trouble...No Thanks Needed | #023 9:08
Public toilet rendezvous in Ipswich; who was the real winner of State of Origin? Then I say some things that might get me in trouble...No Thanks Needed | #023 Produced By The Podcast Boss
1 What kind of a person cheats at trivia? Kids birthday party - you should try to book the Wiggles, apparently!...No Thanks Needed | #022 9:35
What kind of a person cheats at trivia? Kids birthday party - you should try to book the Wiggles, apparently!...No Thanks Needed | #022 Produced By The Podcast Boss
1 This week. Mike apologises to the Qld Origin team and offers some advice to America... No Thanks Needed | #021 7:14
This week. Mike apologises to the Qld Origin team and offers some advice to America... No Thanks Needed | #021 Produced By The Podcast Boss
1 Australia has had a podium finish on a dubious honour, Mike wishes a storm would damage his house, and he previews State of Origin game one... No Thanks Needed | #020 8:06
Australia has had a podium finish on a dubious honour, Mike wishes a storm would damage his house, and he previews State of Origin game one... No Thanks Needed | #020 Produced By The Podcast Boss
Free haircuts for hot tradies. Yep, that's a thing... No Thanks Needed | #019 Produced By The Podcast Boss
1 This week: Mike's favourite boxer shorts and his Uber Eats delivery are missing. These two things are not related... No Thanks Needed | #018 10:16
This week: Mike's favourite boxer shorts and his Uber Eats delivery are missing. These two things are not related... No Thanks Needed | #018
1 What on Earth is Aussie batsmen Steve Smith up to? What are house prices doing in Kallangur? And how will border restrictions affect Christmas?... No Thanks Needed | #017 7:35
What on Earth is Aussie batsmen Steve Smith up to? What are house prices doing in Kallangur? And how will border restrictions affect Christmas?... No Thanks Needed | #017
1 Christmas is coming and Mike doesn't approve! The Broncos and the Qld Origin team have new coaches, and should performers work for free at the AFL grand final? ... No thanks Needed | #016 10:11
Christmas is coming and Mike doesn't approve! The Broncos and the Qld Origin team have new coaches, and should performers work for free at the AFL grand final? ... No thanks Needed | #016
1 Broncos fans - the nightmare is over! So too is The Bachelor! What not to do if you are planning on auditioning for a TV show... No Thanks Needed | #015 7:28
Broncos fans - the nightmare is over! So too is The Bachelor! What not to do if you are planning on auditioning for a TV show... No Thanks Needed | #015
1 Mike is considering auditioning for The Block, he previews SAS Australia and what has he learnt about raising his son?... No Thanks Needed | #014 9:07
Mike is considering auditioning for The Block, he previews SAS Australia and what has he learnt about raising his son?... No Thanks Needed | #014
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