How This Broke Backpacker Built and Scaled a 7+ Figure Brand

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Will Hatton, founder of thebrokebackpacker.com, shares his remarkable journey and true entrepreneurial spirit with us on the latest episode of the Niche Pursuits podcast.

At 18, he embarked on a journey, spending two and a half years in India with almost no money. This was where his entrepreneurial journey began, selling items collected during his travels back home in England.

He initially started The Broke Backpacker as an email list, later evolving it into a site in 2013 focusing on budget travel information.

Will's travel experiences in less touristy countries like Iran and Pakistan led to unique content that when combined with his outreach efforts, attracted media attention and high-profile backlinks.

He began earning income from sponsored posts and later ventured into small group tours, providing a cash injection to go all in scaling the website and team.

The site gained immense popularity, reaching 1.5 million unique users a month before COVID caused a significant setback.

But despite some struggles and his carefree demeanor, Will Hatton proves to be a wizard in his entrepreneurial pursuits.

He discusses his strategies for brand building, systematizing his content needs for maximum results, and following through to reach his goals.

He covers the importance of building real relationships with affiliates, managing the team and content creation process, updating old content, and addressing the impact of Google updates on their approach to content creation.

Will also shares his plans for the future, including focusing on the backpacker lifestyle, launching a podcast, and expanding his coworking hostel brand in Bali.

If you're interested in hearing from a truly memorable entrepreneur with a lot of interesting stories and helpful insights - this one's for you!

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