The Age of Influence

NEXT with Marcus Atkinson

Social media influencers are connecting with large, engaged audiences has turned their online presence into lucrative businesses to the tune of millions. Brands and companies recognize the potential of influencer marketing, which allows them to reach their target demographics more effectively. In all sectors of society, this is arguably the wave of the future. From the media rise of “Coach Prime,” to the YouTube empire of “Mr. Beast,” and everything in between, we’ll investigate this space and gauge its impact. Guest host Marc Blount and local social media influencer, Vanessa helps us analyze the global standouts in this space, and the negative scrutiny that comes along with all of the attention.