5 Website Mistakes Most Natural Products Companies Make

Natural Products Marketer Podcast

On this episode of the Natural Products Marketer…
Ever wondered why your website isn't performing as well as you'd like? You're not alone! Today Tina and Amanda unravel the mystery of underperforming websites and expose the five common mistakes you might be making. They'll show you how to simplify your user interface, properly utilize Google Analytics, create compelling calls to action, and share why you might want to rethink that 'learn more' button.
Moving on, they tackle the tricky terrain of website videos. Are you guilty of overloading your site with too much motion or video content? Fear not, they're here to guide you on the right path. They'll arm you with handy tips on how to work with videographers to optimize your video files, how to ensure your site is mobile-friendly, and the crucial role of website load speed. Plus, they let you in on the secret to using high contrast to create multiple opportunities for user engagement.
Join us on this journey to transform your website and marketing strategy, one podcast episode at a time!
Resources
☑️ Eliminate Website Mistakes Checklist

Video Specs for Websites

⚡️ Test Your Web Speed With These Tools

GTMetrix

Pingdom

📸 Resize & Compress Your Photos

IloveIMG

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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.