Social Media Advertising: What’s in Store for 2024

Movers & Shakers, a Podcast by Porch Group Media

Staying ahead of the curve is key to unlocking the full potential of your social media advertising efforts. As we approach 2024, the social media landscape is set to undergo changes that will redefine the way brands engage with their audiences online.

In this podcast, we will unveil effective strategies that will dominate social media advertising in 2024 and beyond. From platform shifts to precise audience targeting, this session will equip you with the knowledge and tools to take your social media strategy to the next level.

Key Topics:

• Explore the latest trends that will shape the 2024 social media landscape
• Threads vs. X: What does the future look like for these platforms?
• The rise of social commerce
• Learn how to harness the power of all-party audiences to optimize your ad spend and boost ROAS
• Discover the benefits of integrating social media advertising as part of a media network solution