Email Re-Engagement: Best Practices for Success

Movers & Shakers, a Podcast by Porch Group Media

Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base.

In this session, we’ll explore the importance of re-engaging your audience and revitalizing your email database. Get up-to-date on best practices for crafting compelling re-engagement campaigns that not only capture attention but also drive meaningful conversions.

Key Topics

• Why email re-engagement matters
• How to clean up your database to maintain a fresh audience
• Email segmentation tactics to rekindle interest
• Content and design tips to re-capture attention
• Timing and frequency of re-engagement campaigns
• Examples of successful re-engagement campaigns
• & more!