114: Stay Top of Mind with Retargeting Paid Ads

More Than Social Podcast

In the final episode of our four-part series, we tackle the concept of retargeting and remarketing as crucial aspects of maximizing online ad campaigns on Facebook and Instagram. I share four distinct types of retargeting: website, email, social media, and database list, and stress the importance of personalization and consistency in messaging, and the potential of boosting engagement by offering incentives. We talk about cross-targeting, integrating Google and social ads strategies to create a network of touch points for potential leads. Through these strategies, you can (and should) create a 'bubble' around your audience to increase conversions and engagement. Understanding the Power of Retargeting Explore the potent impact of retargeting to harness the full potential of reaching engaged audiences. Different Types of Retargeting Ads Distinguish between various forms of retargeting ads, unlocking tailored approaches for different marketing objectives. Creating Compelling Retargeting Content Craft irresistible retargeting content that captivates and converts, driving users to take desired actions. Advanced Strategy: Cross Targeting Elevate your marketing game with advanced cross-targeting strategies, optimizing precision and expanding your reach across diverse audience segments. We talk about:

• [0:00] Intro
• [1:00] Understanding the Power of Retargeting
• [3:55] Different Types of Retargeting Ads
• [8:45] Creating Compelling Retargeting Content
• [14:00] Advanced Strategy: Cross Targeting

Connect with me

• Website - https://lisaanne.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching