Selling Digital Fashion for Avatars - with Adriana Hoppenbrouwer (The Fabricant)

Monetizing Media

The fashion industry is moving into the virtual world, with a growing economy of digital clothing to be bought and worn by our avatars on social platforms, in games, in VR, and more. Adriana Hoppenbrouwer is at the forefront of this as a Co-Founder & Commercial Director at The Fabricant, an Amsterdam-based digital fashion house. The Fabricant sells digital-only clothing designed both in-house and in partnership with brands like Adidas, Off White, Rag & Bone and more. She speaks with Monetizing Media host Eric Peckham about what it means to own and wear digital clothing, the 4 different segments of customers, partnerships with gaming companies, and non-fungible tokens (NFTs). // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com