Inside the Independent Creator World, with Substack’s Hamish McKenzie – and Nayeema Raza

Mixed Signals from Semafor Media

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

۶ روز پیش27:29

پخش در آینده

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دوست داشته شد

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

حدود یک سال پیش 38:21

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This week, we get an inside look at the independent creator model of media with a two-part conversation: First, Ben and Max interview Substack co-founder and chief writing officer, Hamish McKenzie, about the platform’s appeal for the resistance on the left, their move into video, and why they turned down Elon Musk’s offer to buy them a few years ago. Then, former Mixed Signals co-host and newly independent creator, Nayeema Raza, joins to talk about her foray into the new media landscape, what she’s learned about the space, and why her show, Smart Girl Dumb Questions, isn’t on Substack.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

39 قسمت

#Politics #News Talk #News #Semafor

Mixed Signals from Semafor Media

Inside the Independent Creator World, with Substack’s Hamish McKenzie – and Nayeema Raza

Mixed Signals from Semafor Media

27 subscribers

published حدود یک سال پیش

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Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

39 قسمت

#Politics #News Talk #News #Semafor

Все серии

Mixed Signals from Semafor Media

1
Piers Morgan On Going Independent, Meghan Markle, and Why He Likes Pouring Gasoline On the Fire 49:19

۲ روز پیش49:19

49:19

Since the 80s, Piers Morgan has ridden massive changes in the media industry, jumping from print to cable to, more recently, YouTube. This week on Mixed Signals, the TV star joins Ben and (subbing in for Max) Semafor’s head of comms, Meera Pattni, to discuss how he’s building his Uncensored brand, what he likes about being a YouTuber, and if he misses anything about legacy media. They also talk about how some journalists take themselves too seriously, why having fun is important even in news media, and his views on Trump’s term so far. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google , check out ThinkwithGoogle.com and visit their YouTube channel for the latest interview with Vidhya Srinivasan, Google’s VP of Ads and Commerce. Find us on X: @semaforben , @maxwelltani , @meerapattni If you have a tip or a comment, please email us mixedsignals@semafor.com…

Mixed Signals from Semafor Media

1
Nick Denton’s Surprising Return, Courtesy of Elon Musk, Denmark, and Chinese Cars 41:03

۹ روز پیش41:03

41:03

Nick Denton, the founder of Gawker, more or less disappeared from the Internet in 2017, after a public legal battle with Hulk Hogan (backed by Peter Thiel) resulted in the site being shut down… That is until earlier this month, when Denton suddenly reappeared on X , tweeting over 200 times over the course of days. In his first podcast appearance since his recent return, Ben and Max talk to the former digital media mogul about why he’s come back after almost a decade of relative anonymity and what he makes of this current media moment. They also discuss his new AI venture for journalism, why he’s short Tesla and Elon Musk, long China, and how he looks back on his Gawker days today. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google , check out ThinkwithGoogle.com. Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com…

Mixed Signals from Semafor Media

1
Secrets of YouTube with CEO Neal Mohan 44:07

16 روز پیش44:07

44:07

YouTube is undeniably the dominant media platform of the moment, and it’s increasingly the go-to place for what used to be an audio-only medium: podcasts. Last month, the company announced that podcasts on YouTube rack up 1 billion viewers a month. This week, Ben and Max bring on CEO Neal Mohan to talk about how YouTube has become the epicenter of culture, how the company is thinking about podcasts and TV, and who Neal thinks its biggest competitor is. They also discuss why YouTube’s content policing guidelines have changed since 2020 and how he plans to manage their recent run-in with the FCC. Oh, and also some tips for how Mixed Signals can get our own YouTube numbers up. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google , check out ThinkwithGoogle.com. Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com…

Mixed Signals from Semafor Media

1
Does Mass Culture Still Matter? And How Snoop Dogg Mastered Commerce, with Frank Cooper 45:29

23 روز پیش45:29

45:29

In this moment of media fragmentation and the rise of niche communities, are there still ways to reach mass audiences? This week, Ben and Max bring on legendary marketing executive, Frank Cooper, who’s always been at the center of big cultural shifts from his time at Def Jam in the 90s, AOL in the 2000s, and BuzzFeed in the 2010s. Throughout his career, he’s also been seen as the culture translator for big corporations, as the CMO at PepsiCo and the CMO of Visa. They talk about Frank’s unique career, who and what he thinks still moves people in mass — like Post Malone at the Louvre — and what he makes of this particular moment in the culture. He also shares stories from his time working in hip hop, what he’s learned from LL Cool J, and how Snoop Dogg became the world’s most marketable star. Also: if you have feedback for the show and want to participate in a casual focus group, please email Ben at ben.smith@semafor.com. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google , check out ThinkwithGoogle.com. Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com…

Mixed Signals from Semafor Media

1
Inside the Independent Creator World, with Substack’s Hamish McKenzie – and Nayeema Raza 38:21

۴ weeks پیش38:21

38:21

Mixed Signals from Semafor Media

1
New York Times Editor Joe Kahn, Podcaster Megyn Kelly and More on the Collapse of Trust 40:26

۵ weeks پیش40:26

40:26

Today, we have a special bonus episode: Ben and Max break down the most interesting moments from the Innovating to Restore Trust in News summit held last week in Washington, D.C. They discuss Gallup’s findings on the worsening trust in news media, New York Times executive editor Joe Kahn’s acknowledgment that Donald Trump is good for business, and FCC chair Brendan Carr’s plans to go after liberal media. Plus, Ben responds to Megyn Kelly’s take on what she called a “tense interview.” Is this the start of a heated podcast feud? Maybe, if it helps our ratings. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com…

Mixed Signals from Semafor Media

1
Why Netflix Is “Obsessed” With Winning an Oscar, with Puck’s Matt Belloni 50:05

۵ weeks پیش50:05

50:05

The 97th Academy Awards are this weekend, giving us a glimpse into the past and future of Hollywood and the entertainment industry. For an insider’s take on the state of the business and how the Academy works, Ben and Max bring on Matt Belloni, founding partner of Puck and host of The Town podcast. They talk about Netflix’s Oscars strategy with Emilia Pérez , the disconnect between the Academy’s interests and what happens on stage, and why the Oscars still matter in 2025. They also discuss if Hollywood will take a rightward turn with the culture, Matt’s own career from behind the scenes at the Hollywood Reporter to now being recognized for his voice, and his predictions for this weekend’s awards. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com…

Mixed Signals from Semafor Media

1
How Fox Is Embracing the Creator Economy, with Red Seat’s Chris Balfe 50:41

۷ weeks پیش50:41

50:41

This week, a big story of media consolidation – and one that devoted Mixed Signals listeners would have seen coming: Fox announced that it has acquired Red Seat Ventures, the digital media company that produces and markets the podcasts of several big names in conservative media, including Megyn Kelly, Tucker Carlson, and Bill O’Reilly. Ben and Max bring on Red Seat’s co-founder, Chris Balfe, to talk about the acquisition, how Piers Morgan brokered the deal, how Fox Corp. will deal with empowered creators, and what it all means for the future of media. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com…

Mixed Signals from Semafor Media

1
Inside the Making of a Super Bowl Ad 40:12

۸ weeks پیش40:12

40:12

The Super Bowl, the biggest single media event in the US, is upon us. And the Chiefs and the Eagles aren’t the only ones with a lot on the line: advertisers have staked their reputations – and for Instacart’s Laura Jones, her job – on 30 seconds of airtime this Sunday. This week, Ben and Max bring on the Instacart CMO to talk about what it takes to make a Super Bowl ad, the thinking behind their Marvel-style approach, and her high stakes bet in one of the only remaining mass audience moments in media. They also talk about how she got 9 other brands to participate in the ad, why she avoided celebrities, and the vibe shift from “purpose” to escapism in advertising. Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media…

Mixed Signals from Semafor Media

1
How to Make Money in Media, with Kara Swisher 46:58

۹ weeks پیش46:58

46:58

Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the business of media in 2025. She talks unabashedly about her own income, and whether other journalists can and should break out of big media companies to build brands like hers. She’s also got unexpectedly kind words for how Rupert Murdoch – “Uncle Satan” as she calls him – is handling the current media moment, and an update on her bid to buy The Washington Post. Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media…

Mixed Signals from Semafor Media

1
How the Creator Economy Has Transformed Advertising 40:08

10 weeks پیش40:08

40:08

This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the brains of the people who worked there and how advertisers avoid cringe when chasing memes. Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media…

Mixed Signals from Semafor Media

1
Davos, the Inauguration, and Media’s Place in the New Global Order, with Ian Bremmer 42:04

11 weeks پیش42:04

42:04

As the second inauguration of Donald Trump approaches and global leaders head to Davos, Switzerland for the World Economic Forum, we at Mixed Signals want to know: what will media’s role be in an increasingly unstable era? And will it bring more order or disorder for global politics? To discuss this, Ben and Max bring on political risk advisor Ian Bremmer of the Eurasia Group. They talk about how global leaders are engaging with new media and if digital media is shaping global politics, or vice versa. They also talk about Ian’s run-in with Elon Musk in 2022, and how Donald Trump’s second term will influence media leaders like Zuckerberg and Bezos. Be sure to follow Nayeema’s new show, Smart Girl Dumb Questions , on Apple , Spotify , YouTube or wherever you get your content! Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media…

Mixed Signals from Semafor Media

1
How Technology Will Shape Media in 2025, with Jessica Lessin 42:31

12 weeks پیش42:31

42:31

This year’s Consumer Electronics Show (CES) showcased an array of new gadgets, screens, and robots – but will any of them impact how and what we consume? Or will the real changes come from Washington, where the big tech companies from Meta to Amazon seem to be targeting their attention? To discuss all the ways that tech and tech leaders will impact the media industry this year and beyond, Ben and Max talk to Jessica Lessin, founder and CEO of The Information. And Max hits the ground running with his first episode as co-host, as Taniacs rejoice. Nayeema Nation: Be sure to follow Nayeema’s new show, Smart Girl Dumb Questions , on Apple , Spotify , YouTube or wherever you get your content! Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media…

Mixed Signals from Semafor Media

1
How Dating Apps Survive in the Age of Digital Exhaustion, with Tinder’s Melissa Hobley 46:30

13 weeks پیش46:30

46:30

We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions ). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tinder CMO Melissa Hobley joins us to talk about digital exhaustion, the reality of rebranding and the political license that comes with a GenZ audience. Max Tani joins to debrief, and next week, he’ll take the baton as co-host for the next era of Mixed Signals! Be sure to hit follow on Nayeema’s new show on Apple , Spotify , YouTube or wherever you get your content! Find us on X: @semaforben , @nayeema , @maxwelltani or on instagram.com/nayeemaraza If you have a tip or a comment, please email us mixedsignals@semafor.com Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media…

Mixed Signals from Semafor Media

1
Ozy Founder Gets Prison Time: What Digital Media’s Most Notorious Scandal Says About the Business 54:03

15 weeks پیش54:03

54:03

On Monday, Carlos Watson, the founder of Ozy Media, was sentenced to nearly 10 years – 116 months – in prison for fraud. Today, in Ben’s first extensive conversation about it since Watson’s arrest, he and Nayeema discuss Ozy, the scandal, and what it reveals about the broader digital media and advertising business. They bring on Madison and Wall analyst and former GroupM Global President for Business Intelligence, Brian Wieser, to talk about why marketers and investors were duped by Watson, what changed in the aftermath, and what the next digital media scam might be. After the conversation, Max Tani joins them to debrief. If you want more on the Ozy story, check out the three-part series, “The Unraveling of Ozy Media” from CJR’s The Kicker. And for more from Brian Wieser, check out Madison and Wall’s podcast and newsletter . NOTE: We’ll be off next week – but stay tuned for our next episode (and some exciting news) on January 3rd, 2025. If you have a tip or a comment, please email us mixedsignals@semafor.com Find us on X: @semaforben , @nayeema , @maxwelltani or on instagram.com/nayeemaraza Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media…

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Inside the Independent Creator World, with Substack’s Hamish McKenzie – and Nayeema Raza

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Inside the Independent Creator World, with Substack’s Hamish McKenzie – and Nayeema Raza