Gen Next ft. Jonay Jackson & Faith Andrews

MIXED COMPANY

Generation Z, also known as Gen-Z, refers to individuals born between 1997 and 2012. As this generation becomes increasingly influential in the market, it's crucial for businesses to understand their behavior and preferences to effectively reach and engage with them. In partnership with the Advertising Club of NY, we delve into the latest trends in marketing for Gen-Z, and explore their unique characteristics, values, and behaviors that differentiate them from previous generations.