What's Your Digital Business Model: Introduction (Woerner)

MIT CISR

In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital—and the potential opportunity—they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In their book What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework to help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.