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محتوای ارائه شده توسط HCD Research. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط HCD Research یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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✍️ Define your terms: Breaking down the neuro-babble BS | Featuring Pedro Almeida PhD | MindSet Episode #82

42:51
 
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Manage episode 364610634 series 3286930
محتوای ارائه شده توسط HCD Research. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط HCD Research یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

HCD MindSet had an insightful conversation with Pedro Almedia Ph.D. to discuss how the world of "neuromarketing" needs to be cautious about both the words that are thrown around and the claims that are made. Pedro, Kathryn, and Michelle break down major issues within the industry (including the misunderstanding between biometrics vs psychophysiology) and provide some potential solutions for how to stay valid and reliable when doing research in this space.

#neuromarketing #terminology #biometrics #psychophysiology

Meet our guest!

Pedro Almedia is the CEO of MindProber. He holds a Ph.D. in Psychology, in the field of Cognitive and Affective Neuroscience. He was Resident Researcher in the Neuropsychophysiology (Psychology Department) from 2007 to 2012 and a Professor of Biosocial Criminology (Law Department) from 2012 to 2022 at the University of Porto. His research expertise includes the cognitive electrophysiology of emotional processing, neurobiology of criminal behavior and psychopathy, and applied psychophysiology. Throughout his career, he combined his academic profile with consultancy roles in market research, which resulted in the founding of MindProber in 2016.

Extra Information:

MindProber: https://mindproberlabs.com/

Pedro's LinkedIn: https://www.linkedin.com/in/pedro-almeida-mprober/

ICO Statement: https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2022/10/immature-biometric-technologies-could-be-discriminating-against-people-says-ico-in-warning-to-organisations/

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

HCD Research Website

MindSet Website Page

Sign up for HCD Newsletter

Our Socials

MindSet is excited to have each and everyone one of you join our curious conversations!

  continue reading

77 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 364610634 series 3286930
محتوای ارائه شده توسط HCD Research. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط HCD Research یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

HCD MindSet had an insightful conversation with Pedro Almedia Ph.D. to discuss how the world of "neuromarketing" needs to be cautious about both the words that are thrown around and the claims that are made. Pedro, Kathryn, and Michelle break down major issues within the industry (including the misunderstanding between biometrics vs psychophysiology) and provide some potential solutions for how to stay valid and reliable when doing research in this space.

#neuromarketing #terminology #biometrics #psychophysiology

Meet our guest!

Pedro Almedia is the CEO of MindProber. He holds a Ph.D. in Psychology, in the field of Cognitive and Affective Neuroscience. He was Resident Researcher in the Neuropsychophysiology (Psychology Department) from 2007 to 2012 and a Professor of Biosocial Criminology (Law Department) from 2012 to 2022 at the University of Porto. His research expertise includes the cognitive electrophysiology of emotional processing, neurobiology of criminal behavior and psychopathy, and applied psychophysiology. Throughout his career, he combined his academic profile with consultancy roles in market research, which resulted in the founding of MindProber in 2016.

Extra Information:

MindProber: https://mindproberlabs.com/

Pedro's LinkedIn: https://www.linkedin.com/in/pedro-almeida-mprober/

ICO Statement: https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2022/10/immature-biometric-technologies-could-be-discriminating-against-people-says-ico-in-warning-to-organisations/

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

HCD Research Website

MindSet Website Page

Sign up for HCD Newsletter

Our Socials

MindSet is excited to have each and everyone one of you join our curious conversations!

  continue reading

77 قسمت

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