How to build a business to have corporate social responsibility with Catalyser's Aivee Robinson

Metigy Podcast - Marketing for SMEs

Aivee Robinson, co-founder and director of Catalyser worked a decade for the UN and now applies her CSR values to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser’s business life to leveraging technology so major corporations can scale their CSR.

What you will learn in this episode:

• How Aivee evolved from being a children’s rights advocate to a startup founder
• The benefits of supporting charities
• How to approach tech projects as an non-tech SMEs
• How to build your startup alongside your customers
• How to scale customer acquisition
• How Catalyser landed customers like Deloitte
• How to find the right mentor for you and your SME
• How working in the UN in Mongolia and China impacted the way Aivee works in business
• How Aivee learns and experiments with marketing for Catalyser

Resources mentioned:

• Catalyser Giving LinkedIn
• Catalyser Giving Twitter
• Metigy.com/podcast

Book recommendations:

• New Strategic Selling by Miller and Heiman

Notable quotes:

“Once a company invests in supporting a community and doing CSR, they can start to build their brand to attract better talent.”

“Take the time to qualify whether or not the customer actually has the problem you’re trying to solve”

“Who are the corporates that align with us that can go deep in the cause we’re trying to work towards and stay with us as a long term supporter to sustain long term goals?”

What business would you build on Mars?

“I would probably take a different approach. I’ll try and find the broadest market possible. For us, we’re a SAAS business. We sell to enterprise. It’s very specific. But I think if we were selling to martians… What is a very basic need that everybody needs? What’s the broadest market I could possibly target.

Sugar based food. Get them addicted. Repeat Customers! Something that they would buy and keep coming back for. Something that the broadest market needs that’s easiest to scale.”

Reach Aivee on:

• Linkedin