306: Being the Architect of Your Own Business with Mallory Musante

Messy in the Middle

Episode Summary:

Thanks for joining me for another episode of Messy In The Middle- this time with guest, Mallory Musante!

Mallory, affectionately known as The Small Business CMO, is a fractional CMO and marketing strategist for small businesses and online service providers. After working in a toxic agency environment and then walking away from the branding, web design, and social media agency she spent 5 years building, she not only realized she was completely out of alignment in her professional life and needed to take a step back to reevaluate, but she also realized that there was a massive disconnect in how small businesses approach marketing. So after a much needed break, Mallory dipped her toe back into marketing and fell back in love. From there, she decided to combine her 12+ years of marketing experience with her experience of starting 7 different businesses herself to help small businesses create sustainable and effective growth.

In this episode, we cover:

• How Mallory handles running multiple businesses
• How she landed where she is currently, working as a fractional CMO
• How to become the architect of your own business
• Her view on a marketing strategy vs a marketing plan

Thank you so much for joining me!

Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/

Check out my website haleyejohnson.com

Check out how we can work together https://thepropegy.com/work-with-us-2/

Resources mentioned in this episode:

Mallory's Website: www.mallorymusante.com

Mallory's Instagram: @mallorymusante

Shout out to my dog for not barking, my editor Angela for doing her thing, and my friend Devin for letting me use his music.

Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ