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Validating Demand in Medtech: Interview with Pristine Surgical CEO Bryan Lord
Manage episode 436672829 series 2926001
In this episode of Medsider Radio, we had a fun chat with Bryan Lord, President and CEO of Pristine Surgical. Pristine's flagship product, Summit, is a 4K, single-use digital arthroscope that streamlines arthroscopic procedures.
Bryan started his career as a “deal guy” – originally a tech lawyer in Boston, and always involved in startups. He has a wealth of experience across various technology sectors including semiconductors, enterprise software, and medtech, and spanning roles in corporate finance, technology licensing, and M&A. Before Pristine, Bryan also founded three venture organizations: New Venture Advisors, Orthopedic Venture Partners, and Innovation Alliance.
In this interview, Bryan shares the story of how he evolved his career to become a medtech entrepreneur and the lessons he learned along the way—about how to protect your competitive advantage, how to achieve market pull vs. market push, and the importance of collaborating with experienced mentors.
Before we dive into the discussion, I wanted to mention a few things:
First, if you’re into learning from medical device and health technology founders and CEOs, and want to know when new interviews are live, head over to Medsider.com and sign up for our free newsletter.
Second, if you want to peek behind the curtain of the world's most successful startups, you should consider a Medsider premium membership. You’ll learn the strategies and tactics that founders and CEOs use to build and grow companies like Silk Road Medical, AliveCor, Shockwave Medical, and hundreds more!
We recently introduced some fantastic additions exclusively for Medsider premium members, including playbooks, which are curated collections of our top Medsider interviews on key topics like capital fundraising and risk mitigation, and a curated investor database to help you discover your next medical device or health technology investor!
In addition to the entire back catalog of Medsider interviews over the past decade, premium members also get a copy of every volume of Medsider Mentors at no additional cost, including the latest Medsider Mentors Volume VI. If you’re interested, go to medsider.com/subscribe to learn more.
Lastly, if you'd rather read than listen, here's a link to the full interview with Bryan Lord.
209 قسمت
Validating Demand in Medtech: Interview with Pristine Surgical CEO Bryan Lord
Medsider: Learn from Medtech and Healthtech Founders and CEOs
Manage episode 436672829 series 2926001
In this episode of Medsider Radio, we had a fun chat with Bryan Lord, President and CEO of Pristine Surgical. Pristine's flagship product, Summit, is a 4K, single-use digital arthroscope that streamlines arthroscopic procedures.
Bryan started his career as a “deal guy” – originally a tech lawyer in Boston, and always involved in startups. He has a wealth of experience across various technology sectors including semiconductors, enterprise software, and medtech, and spanning roles in corporate finance, technology licensing, and M&A. Before Pristine, Bryan also founded three venture organizations: New Venture Advisors, Orthopedic Venture Partners, and Innovation Alliance.
In this interview, Bryan shares the story of how he evolved his career to become a medtech entrepreneur and the lessons he learned along the way—about how to protect your competitive advantage, how to achieve market pull vs. market push, and the importance of collaborating with experienced mentors.
Before we dive into the discussion, I wanted to mention a few things:
First, if you’re into learning from medical device and health technology founders and CEOs, and want to know when new interviews are live, head over to Medsider.com and sign up for our free newsletter.
Second, if you want to peek behind the curtain of the world's most successful startups, you should consider a Medsider premium membership. You’ll learn the strategies and tactics that founders and CEOs use to build and grow companies like Silk Road Medical, AliveCor, Shockwave Medical, and hundreds more!
We recently introduced some fantastic additions exclusively for Medsider premium members, including playbooks, which are curated collections of our top Medsider interviews on key topics like capital fundraising and risk mitigation, and a curated investor database to help you discover your next medical device or health technology investor!
In addition to the entire back catalog of Medsider interviews over the past decade, premium members also get a copy of every volume of Medsider Mentors at no additional cost, including the latest Medsider Mentors Volume VI. If you’re interested, go to medsider.com/subscribe to learn more.
Lastly, if you'd rather read than listen, here's a link to the full interview with Bryan Lord.
209 قسمت
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1 A Case for Open-Source Medtech: Interview with Openwater Founder Mary Lou Jepsen 1:11:05

1 How to Talk About a Technology No One’s Seen Before: Interview with Asensus Surgical CEO Anthony Fernando 51:29

1 Evolving the Sales Model with Product Maturity: Interview with AVITA Medical CEO James Corbett 54:49






1 Taking Retinal Imaging Beyond Ophthalmology: Interview with identifeye HEALTH CEO Vicky Demas 26:55

1 Building the Beachhead Strategy: Interview with Axena Health Leaders Randy Pritchard and Erica Rogers 34:38




1 How to Succeed Without Venture Capital: Interview with Front Line Medical Co-Founders Drs. Asha Parekh and Adam Power 36:15







1 Maximize Market Opportunity, Minimize Feedback Loops: Interview with SAVA Co-founders Rafaël Michali and Renato Circi 28:53

1 Fixing Healthcare Bottlenecks from First Principles: Interview with Enspectra Health CEO Gabriel Sanchez 27:01










1 Identifying and Mitigating Key Risk Factors in Medtech Startups: Interview with Adona Medical CEO Brian Fahey 29:27

1 De-Risking Your Way to a Successful Fundraise: Interview with WearLinq CEO Konrad Morzkowski 22:40


1 Managing Critical Risks in Early-Stage Medtech: Interview with Instylla CEO Amarpreet Sawhney 32:11





1 A Physician's Guide to Turning Ideas into Reality: Interview With Canary Medical CEO Dr. Bill Hunter 31:25



1 A Roadmap for Proving Clinical Efficacy and Economic Value: Interview with Mainstay Medical CEO Jason Hannon 26:52

1 Overcoming Skepticism When Commercializing Novel Therapies: Interview with Taopatch USA CEO Dmitri Leonov 25:55




1 Balancing the Clinical-Commercial Tightrope: Interview with Mercator MedSystems CEO Trent Reutiman 31:08




1 Finding Your Place in the Healthcare Ecosystem: Interview with Vivante Health CEO Bill Snyder 28:38

1 Crowdfunding and IPOs for Medtech Startups: Interview with Monogram Orthopedics CEO Benjamin Sexson 28:00

1 How to Innovate in Medtech with Limited Means: Interview with Field Medical CEO Dr. Steven Mickelsen 38:05


1 The Essentials of Building the Right Foundation: Interview with Neuro42 Co-founder Abhita Batra 20:50


1 Think Big, Start Small, and Prioritize Ruthlessly: Interview with InterShunt CEO Harlee Sorkin 30:14

1 Why Learning Fast Beats Failing Fast: Interview with Portal Instruments CEO Patrick Anquetil 28:38


1 Building a Startup in a Collaborative Ecosystem: Interview with Noa Therapeutics CEO Carla Spina 30:38

1 Balancing Innovation with Practical Outsourcing: Interview with Spark Biomedical CEO Daniel Powell 28:23





1 How to Secure Widespread Adoption of Novel Technology: Interview with Magnolia Medical CEO Greg Bullington 28:01

1 How to Get Users to Fall in Love with Your Product: Interview with SafKan Health CEO Sahil Diwan 29:20




1 Rising to the PMA Challenge as a First-Time Founder: Interview with Corveus CEO Tyler Melton 21:30



1 Childlike Curiosity and the Scientific Approach to Medtech Startups: Interview with Levita Magnetics CEO Dr. Alberto Rodriguez-Navarro 27:09



1 Consumer-Facing Medtech: Interview with AliveCor Founder and Chief Medical Officer Dr. David Albert 27:51






1 Bringing the ENT Clinic to the Community: Interview with Tympa Health CEO Dr. Krishan Ramdoo 26:22




1 Seizing Unexpected Medtech Opportunities: Interview with Ablative Solutions CEO Kate Rumrill 25:01

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