Navigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful Connections

MEDIASCAPE: Insights From Digital Changemakers

MEDIASCAPE: Insights From Digital Changemakers

Business Marketing Hosted by Joseph Itaya & Anika Jackson Anika Jackson Hosted by Joseph Itaya Digital Tech Brand Advertising Content Creation Social Media Digital Media

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محتوای ارائه شده توسط Hosted by Joseph Itaya & Anika Jackson, Hosted by Joseph Itaya, and Anika Jackson. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Hosted by Joseph Itaya & Anika Jackson, Hosted by Joseph Itaya, and Anika Jackson یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

State Secrets: Inside The Making Of The Electric State

1
The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

۶ weeks پیش21:04

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

حدود یک سال پیش 35:23

MP3•خانه قسمت

What if technology could be your ticket to navigating life's biggest challenges? Join us for an inspiring conversation with Saurabh Kumar, Senior Manager of Data Science at Kraft Heinz, as he walks us through his remarkable journey from a web developer in India to a tech-savvy leader in the U.S. Saurabh shares how his early career at Wells Fargo, amidst the 2008 financial crisis, set the stage for his success by integrating tech expertise with business strategies. Listen as he unpacks the secrets behind leveraging technology to forge impactful career paths, with insights that resonate well beyond the boardroom.
Get ready to explore the cutting-edge fusion of data and brand marketing. Saurabh reveals how data-driven tools are reshaping marketing strategies for companies, from industry giants like WhatsApp and Meta to the ambitious smaller businesses. Discover the importance of innovative brand tracking and the art of linking campaigns to product metrics. Be inspired by how Kraft Heinz managed to save a whopping $35 million by optimizing their marketing mix model, illustrating the undeniable power of strategic budget reallocation. We also share practical tips for small businesses aiming to make a big impact with targeted marketing and A-B testing.
AI isn't just a buzzword—it's transforming the marketing landscape in ways you might not expect. Saurabh breaks down how AI and machine learning are playing pivotal roles in everything from Uber's driver activation to creating dynamic podcast content. Hear about how generative AI is revolutionizing customer service and marketing creativity, and how customer segmentation is more crucial than ever for business success. But it’s not all algorithms and data points; Saurabh also emphasizes the importance of kindness and relationship-building in the digital age. Learn how a proactive, genuine approach can lead to lasting personal and professional growth.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

فصل ها

1. Navigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful Connections (00:00:00)

2. Digital Changemakers Speaker Series (00:00:01)

3. Data-Driven Brand Marketing Strategies (00:09:38)

4. AI in Marketing & Customer Segmentation (00:24:03)

5. Building Relationships in Digital Media (00:34:23)

61 قسمت

#Business #Marketing #Hosted by Joseph Itaya & Anika Jackson #Anika Jackson #Hosted by Joseph Itaya #Digital #Tech #Brand #Advertising #Content Creation #Social Media #Digital Media

MEDIASCAPE: Insights From Digital Changemakers

Navigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful Connections

MEDIASCAPE: Insights From Digital Changemakers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

فصل ها

1. Navigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful Connections (00:00:00)

2. Digital Changemakers Speaker Series (00:00:01)

3. Data-Driven Brand Marketing Strategies (00:09:38)

4. AI in Marketing & Customer Segmentation (00:24:03)

5. Building Relationships in Digital Media (00:34:23)

61 قسمت

#Business #Marketing #Hosted by Joseph Itaya & Anika Jackson #Anika Jackson #Hosted by Joseph Itaya #Digital #Tech #Brand #Advertising #Content Creation #Social Media #Digital Media

همه قسمت ها

MEDIASCAPE: Insights From Digital Changemakers

1
Beyond Google: Rethinking Growth in the Digital Economy 41:51

۵ روز پیش41:51

41:51

Mark Viale takes us on a fascinating journey through the evolution of digital marketing, from the early dot-com days to today's AI revolution, revealing profound insights about growth strategy that challenge conventional wisdom. Starting in Philadelphia before moving to San Francisco in 1991, Viale's path from direct mail shops to founding Lab415 wasn't straightforward. His breakthrough came when he taught himself SQL database marketing in the late 90s—a skill most marketers avoided. This technical foundation allowed him to access customer insights directly without waiting for engineers, giving him a significant competitive advantage throughout his career. At The RealReal, Viale helped solve a fundamental trust problem in luxury resale. While eBay operated as a "buyer beware" marketplace, The RealReal differentiated itself through authentication, taking possession of items and verifying their authenticity before selling. This product-focused approach to marketing created a thriving ecosystem where sellers could quickly liquidate luxury items and buyers could purchase with confidence. Perhaps most surprising was his counterintuitive discovery that as marketing spend increased, customer acquisition costs actually decreased—a phenomenon he attributes to proper full-funnel marketing that continuously expanded their audience. Now with Lab415, Viale helps companies think beyond just Meta and Google advertising. He emphasizes the importance of brand pillars, content strategy, and top-of-funnel awareness—elements often overlooked by companies focused solely on performance marketing. He's also passionate about helping marketers craft compelling narratives about marketing performance for boards and CFOs through media mix modeling that demonstrates correlations between marketing activities and business outcomes. For today's marketers, Viale's advice is clear: never stop learning, especially about AI and emerging technologies. While he sees tremendous value in AI for content creation and personalization, he maintains that human judgment remains essential. Ready to transform your marketing approach? Start thinking beyond performance metrics to build a brand that scales through trust and innovative storytelling. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
From Disney to Oracle: One Executive's Wild Ride Through Media Disruption 52:48

12 روز پیش52:48

52:48

Jeffrey Thompson embodies what it means to be a transformational leader in today's rapidly evolving media landscape. With remarkable clarity, he walks us through his journey from being the first Chief Diversity Officer at Disney to spearheading digital strategy at Condé Nast, bringing a unique perspective on navigating massive organizational change amid technological disruption. Thompson's approach to diversity at Disney wasn't simply about representation but about authentic storytelling that resonated globally. "Media companies are creating culture," he explains, highlighting the special responsibility entertainment companies bear in showcasing the world's richness. This philosophy guided Disney's evolution from characters like Cinderella and Snow White to developing content featuring Princess Tiana and productions like Coco and Black Panther – moves that were both culturally significant and commercially successful. The conversation shifts to his time at Condé Nast, where he faced the monumental challenge of transitioning a traditional print publisher into the digital age. Thompson reveals his methodology for driving change: building compelling data-driven business cases that help executives visualize market trends and consumer behavior shifts. He cautions against the fate of companies like Kodak and BlackBerry that failed to transform despite having the technology to do so, emphasizing that while being first isn't always necessary, intentional planning for what's next is non-negotiable. As Commissioner of LA County Workforce Development, Thompson now tackles how technological advancement will reshape employment across industries. From mechanics learning to service electric vehicles to healthcare transformed by analytics, he envisions pathways for workers to adapt rather than be left behind. His documentary work, including "Scrum" and the upcoming "Gibraltar Project," demonstrates his belief in finding "riches in the niches" – stories with profound impact that major studios might overlook. Join us for this masterclass in leadership during periods of massive change, and discover why Thompson's parting advice to seek perspectives different from your own might be the most crucial skill in an increasingly personalized digital world. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

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Global Tech Leadership: Insights from Armenia's Digital Trailblazer 29:52

19 روز پیش29:52

29:52

Mariam Chtchyan never planned to enter the tech world. With a linguistics degree and plans to become a teacher, she accidentally found herself in an interview for a tech company when she thought she was applying for a translator position. Today, she's the COO of HackTech , an Armenian software development company that partners with clients across the United States and Europe. This unexpected journey forms the backdrop of our fascinating conversation about navigating career transitions, building confidence, and the changing landscape of global tech development. Mariam shares her early struggles of learning technical terminology – keeping a notebook during meetings to write down unfamiliar words she would research at night. This determination to learn, coupled with transferable skills from her linguistics background, propelled her from project manager to executive leadership. What makes HackTech stand out is not just their global client base but their commitment to diversity. With women making up 51% of their workforce, they're challenging tech industry norms. Mariam discusses how maintaining an in-office environment (rather than remote work) creates stronger team dynamics and communication channels, particularly valuable for complex software engineering projects. She also reveals how they've mastered working across time zones with their exclusively international client base, some relationships spanning nearly nine years. Beyond her executive role, Mariam hosts the "Digital Shifts" podcast, coaches aspiring project managers, and balances being a mother to her young son. Her perspective on continuous learning, embracing AI tools as productivity enhancers, and building confidence as a woman in tech offers valuable insights for anyone considering a career pivot or looking to advance in the digital space. Subscribe to Mediascape for more conversations with digital changemakers who are transforming industries and breaking barriers across the global technology landscape. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Behind the Curtain: How Advanced AI Agents Transform Modern Advertising 37:51

26 روز پیش37:51

37:51

What happens when a seasoned digital marketer embraces AI not just as a tool, but as a foundational part of their entire business operation? Justin Lane of Adalane Media Group pulls back the curtain on his agency's remarkable AI transformation in this eye-opening conversation. Justin reveals how he's built a sophisticated system of custom AI agents that have fundamentally changed his marketing approach. "I fire up a new agent for everything I do," he explains, detailing how he trains specialized models for different marketing tasks—from analyzing Google Ads performance to generating platform-specific content that doesn't sound AI-generated. The results are striking. By analyzing client phone calls, Justin's AI discovered keywords that customers mentioned but never searched for online, leading to 800 targeted LinkedIn posts addressing these hidden pain points. His systems can personalize websites for individual visitors, rewrite content to match stakeholders' preferences, and even generate code so effectively that Justin admits, "I'm done writing code. I literally just have it write it." What makes this conversation particularly valuable is Justin's candor about both capabilities and limitations. He explains the technical concepts of LoRas and RAG in accessible terms, distinguishes between hallucinations and creative output, and acknowledges that despite these advances, human creativity remains essential. "All of this AI was trained on things that creative people built," he notes. For marketers wondering where to start their own AI journey, Justin offers practical advice: begin with accessible tools like ChatGPT or Claude, focus on asking the right questions, and systematically build your knowledge base. The competitive advantage, he suggests, belongs to early adopters—at least for now. Ready to explore how AI might transform your marketing approach? Listen now and discover what's possible when you embrace the AI revolution happening right under our noses. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Vulnerability Is Your Superpower: Authentic Connections in the Digital Age 36:07

۵ weeks پیش36:07

36:07

What if the secret to digital success isn't just about who you know, but how authentically you connect with them? Greg Wasserman reveals his powerful philosophy—"Life is about time and relationships. You have no clue where one conversation is going to lead"—that has guided his journey from traditional media sales through Yahoo and CBS to becoming a respected voice in the podcasting industry. This conversation delves deep into the often-misunderstood world of podcast monetization, challenging the notion that sponsorships are the only viable revenue path. Greg shares how treating your podcast as part of your business strategy rather than a standalone entity creates significantly more value. We explore the critical differences between affiliates, referrals, and brand ambassadors—distinctions that can transform your approach to partnership marketing. The true gem of this episode emerges when we discuss vulnerability as the ultimate connection point in digital media. "Podcasting is all about vulnerability," Greg explains. "Lean into that piece... people will connect with you more." This authentic approach builds the crucial know-like-trust factor that drives business relationships in ways perfectly polished content never could. For USC students and alumni, there's special insight into leveraging the powerful Trojan Network, which Greg credits as "truly the greatest network" he's encountered. His practical advice on making meaningful connections—whether through alumni groups, professional communities, or podcast audiences—provides actionable strategies for digital changemakers at any career stage. Connect with Greg on LinkedIn to continue this conversation and discover how time and relationships might be the missing pieces in your digital success strategy. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Question Everything: How Anatoly Kvitnitsky's "AI or Not" Is Fighting Digital Deception 39:31

۶ weeks پیش39:31

39:31

The battle between beneficial AI innovation and malicious exploitation is intensifying daily. Anatoly Kvitnitsky , USC Marshall alum and founder of AI or Not , takes us deep into this crucial conflict where digital trust hangs in the balance. Drawing from his extensive background in fintech, venture capital, and fraud prevention, Kvitnitsky created a company with a deceptively simple name but profoundly important mission: distinguishing between human-created and AI-generated content. What began as a tool for businesses has evolved into a shield protecting everyone from increasingly sophisticated digital deception. The stories Kvitnitsky shares are both fascinating and alarming. A woman spent six figures on supposed human-created art only to discover it was AI-generated. Another lost $850,000 and her marriage to a deep-fake "Brad Pitt." Medical professionals discovered AI-generated x-rays submitted for insurance fraud. These aren't distant threats but present dangers affecting real people. Most unsettling is how accessible these deceptive technologies have become. Voice cloning requires just 20-30 seconds of audio—approximately the time it takes to answer an unknown call. Image generation has progressed from obvious flaws like six-fingered hands to photorealistic perfection indistinguishable to the human eye. This is precisely why we need AI detection technology working at the pixel level to identify patterns invisible to us. Despite these dangers, Anatoly maintains optimism about AI's positive potential. He recommends Claude for writing, Perplexity for research, ChatGPT for reasoning, and shares valuable insights about when to trust these tools with sensitive information. His company's freemium model ensures everyone—from businesses to students—can access protection against AI fraud. Whether you're a digital media professional, concerned about online safety, or simply curious about distinguishing truth from fiction in our increasingly synthetic world, this episode provides essential knowledge for navigating the AI revolution. Question everything—your financial and emotional wellbeing may depend on it. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Navigating Neurodiversity in the Digital Age with Jimmy Clare 38:49

۷ weeks پیش38:49

38:49

Jimmy Clare, the digital changemaker behind Crazy Fitness Guy, shares his inspiring journey from overcoming early challenges with autism and a nonverbal learning disorder to becoming a prominent advocate and influencer. We dive into Jimmy's unique perspective on the intersection of autism and fitness, and how his personal experiences shape his advocacy. His passion for technology and media, nurtured by his family, has led him to create a platform that champions health and wellness without judgment. Through his story, we explore the potential of technology to empower individuals with autism and the importance of designing accessible user experiences. As an autism advocate, Jimmy sheds light on the growing complexity of autism diagnoses and proposes new ways to understand the condition, such as the term "autism web." He envisions innovative tools to help recognize social cues, highlighting the gap between current technology and the needs of neurodivergent individuals. Our conversation also touches on the critical need for direct human support over impersonal chatbots, and how technology giants can better meet the needs of diverse communities. Jimmy's insights call for a more inclusive approach to technology design, one that values and supports all users. Transitioning from keynote speaking to podcasting during the pandemic, Jimmy recounts his initial hesitations and eventual growth in this new medium. Balancing podcasting with education and keynote engagements, he shares valuable lessons on self-investment and maintaining mental well-being. Our discussion also covers optimizing website design for user-friendly navigation and the importance of continuous learning. We wrap up with an invitation to explore more about Jimmy's advocacy work on his website, encouraging listeners to join the digital changemaker community. Tune in next week as Annika Jackson introduces another inspiring guest, keeping the momentum of empowerment and insight alive. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Unlocking Digital Accessibility and Public Speaking Mastery with Cam Beaudoin 38:23

۸ weeks پیش38:23

38:23

Curious about the key to unlocking the potential of digital accessibility and effective public speaking? Join us as we sit down with Cam Beaudoin, a digital accessibility guru who has transformed his career from a web developer to an influential thought leader. Cam shares his intriguing journey from IT to becoming a "Rainmaker," someone who naturally attracts attention and business by showcasing company strengths. Listen in to learn about Cam's experiences at IBM, where he discovered his passion for engaging audiences and the art of public speaking. Dive into the lessons Cam learned on his entrepreneurial path, where public speaking became a pivotal tool for career advancement and personal branding. His transition from corporate roles to full-time entrepreneurship revealed the necessity of a steady lead flow for success, and how initial credibility often stemmed from associations with reputable firms. Cam's candid insights into the reality of building a brand through speaking engagements provide invaluable lessons for aspiring entrepreneurs and public speakers. With an emphasis on the power of personal branding, this episode offers practical strategies for those looking to raise their professional visibility. We explore the importance of maintaining an authentic digital presence and creating quality content to capture an audience's attention in the age of AI. Join our discussion on how to harness the unique human elements of communication to stand out in an increasingly automated world, and discover opportunities to connect with a community dedicated to elevating your speaking skills. Check out Cam's Free Speaker Lead Gen Masterclass! This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
From Atari to AI: Jonmar's Vision for the Future 37:04

۹ weeks پیش37:04

37:04

What if early coding challenges in the '80s could illuminate today's AI complexities? Join us for a fascinating conversation with digital innovator Jonmar, a pioneer who has crafted over 100 apps, including five global chart-toppers. From tapping out code on an Atari to leading digital breakthroughs at Nike and Savage Apps, Jonmar shares his journey with us, reflecting on the universal appeal of creating digital experiences that captivate audiences worldwide. Discover how his unique blend of design and engineering skills has fueled a career that bridges the nostalgic past with the cutting-edge present. Jonmar is a visionary thought leader, according to Popular Science Magazine, who embarked on a journey through the worlds of AI and augmented reality. With a career that seamlessly transitioned from innovation at Nike to revolutionary AR storytelling platforms and AI-assisted social gaming experiences like Spectavo, our guest illuminates the transformative potential these technologies hold. Through vivid examples, they illustrate how AI and AR are reshaping our daily interactions, offering fresh perspectives on creativity, and enhancing social experiences with intuitive, AI-generated content. As we navigate the future landscape of AI, the conversation shifts to its implications for work, global politics, and personal interactions. By exploring emerging roles like AI ethicists and translators, we uncover how AI enhances human roles, driving enterprise innovation while emphasizing ethical considerations. We also delve into the exciting realm of generative AI tools, discussing favorites like Claude, Perplexity, and ChatGPT, and their impact on productivity and creativity. This episode invites you to imagine a future where AI transforms lives, offering both potential and challenges, while underscoring the importance of curiosity and continuous learning in this rapidly evolving digital world. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

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AI-Driven Strategies in Modern Marketing: Insights from Guillaume Dumortier 36:48

10 weeks پیش36:48

36:48

Join us for an enlightening conversation with Guillaume Dumortier of Maestrix.AI as he unveils his journey from traditional marketing to the forefront of AI-driven strategies. Guillaume shares how he transformed his marketing approach from the early days of Google AdWords to today's sophisticated, data-driven methodologies. Discover the growth marketing fit framework, which emphasizes the seamless integration of marketing with product development, audience engagement, positioning, and conversion channels. Learn how creativity, data analytics, and behavioral psychology are essential in navigating the modern marketing landscape. Listen to Guillaume's fascinating story behind the creation of Matrix, an AI tool inspired by the fear of obsolescence, designed to streamline marketing processes. He provides an insider's view on overcoming AI output challenges and the evolution of Maestro X, a push-button marketing solution that delivers professional-grade, structured outputs. This episode underscores the significance of comprehensive solutions, moving beyond simplistic prompt libraries to achieve impactful marketing results. We also delve into the critical aspects of AI privacy and security, discussing how Maestro X ensures user input protection and intellectual property safeguarding. Guillaume offers insights into transitioning from a side project to a product with market fit, catering to diverse users, from agencies to solopreneurs. Explore the shift from Web 2.0 to Web 3.0, emphasizing the importance of continuous learning and adaptation in the rapidly evolving digital media landscape. Stay tuned for more insights on how AI is revolutionizing marketing and redefining the future of the digital world. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

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Digital Twins and the Next Frontier in Health Management with Jim St. Clair 34:02

11 weeks پیش34:02

34:02

What if you could take control of your healthcare future and navigate the complexities of AI and digital breakthroughs with confidence? Join us as we sit down with Jim St Clair, a leading figure in AI and health technology, to unravel his remarkable journey from the military to the cutting-edge world of AI in healthcare. Jim shares how his experiences during the Clinton administration and his work with health tech startups have shaped his approach to integrating AI in healthcare, emphasizing the significance of business process improvement and thoughtful implementation of new technologies. We dive into the evolving landscape of IT systems and the unique challenges posed by AI, including data security and AI bias. Jim offers insights into the critical decisions organizations face when choosing AI tools and how smaller models can enhance data security. As we explore innovative uses of AI in healthcare, such as ChatGPT, Jim highlights the importance of digital identity solutions and mentions organizations like the Digital Twin Consortium and Health AI Partnership, which are advancing healthcare technology. The conversation also addresses pressing healthcare challenges, such as the aging population and the shortage of doctors, especially in rural areas. Jim underscores the urgent need for AI-driven solutions and predictive analytics to bridge these gaps. We emphasize the power of individuals taking ownership of their healthcare data, advocating for a cultural shift toward proactive health management. As we conclude, we explore the transformative potential of digital twins in healthcare, setting the stage for a future where technology and personal health management go hand in hand. Join us on this enlightening journey with Jim St Clair! This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

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AI Evolution and Business Transformation with Industry Expert Scott Hebner 42:26

12 weeks پیش42:26

42:26

Get ready to explore the groundbreaking evolution of artificial intelligence with our special guest, Scott Hebner , a principal analyst at SiliconANGLE and theCUBE. Scott's journey from IBM engineering to becoming a pivotal voice in AI analysis provides a fascinating backdrop to our conversation. We navigate through the transformative tech cycles he's witnessed, from the internet and cloud computing to the rapid advancements of AI today. Scott shares his insights on how AI is reshaping industries by optimizing content and simplifying complex tasks, significantly impacting both everyday life and business operations. Discover the revolution of generative AI and its profound impact on the business world over the past decade. Uncover the transition from predictive AI to the innovative capabilities of generative models like ChatGPT, including the rise of specialized small language models tailored for specific sectors. We discuss the potential of AI in coding and simplifying tasks, offering a glimpse into a future where specialized AI models continue to enhance various domains. The conversation further explores the shift from task-oriented assistants to goal-oriented agents, emphasizing the need to integrate causality into AI systems for better understanding of objectives and consequences. Navigate the intricate landscape of AI regulations and data privacy with us as we examine the balance between innovation and protection. We delve into the risks associated with AI, such as IP rights and biases, and the global competition in AI development, drawing parallels to cryptocurrency debates. The episode also underscores the importance of building networks for digital success, particularly within the Master of Science in Digital Media Management program at USC. Join us as we encourage students to engage with industry leaders and continue their educational journey, expanding their knowledge through connections. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

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Shyam Balsé's Vision for TV's Future: Navigating Digital Disruption and Innovation 30:12

13 weeks پیش30:12

30:12

What if the TV industry as we know it is on the verge of a revolutionary shift? Join us for an eye-opening conversation with Shyam Balsé , the acclaimed producer behind ABC's "Extreme Makeover: Home Edition." With his rich background, from an internship at National Geographic to honing his skills at USC's graduate film program, Shyam offers a compelling narrative on adapting to the digital disruption fueled by the rise of streaming platforms like Disney Plus, Apple TV, and more. Listen in to glean insights from Shyam as he candidly discusses the uncertain future of television and the strategies he employs to navigate these turbulent times. As we trace the evolution of storytelling in TV, Shyam shares his perspective on the transition from traditional broadcast to the dominance of digital media. Discover how this shift is reshaping the landscape, influencing everything from production budgets to the fierce competition for network deals. Through anecdotes and examples, we explore the dynamics between networks and production companies and the mounting pressure to meet the ever-changing expectations of both viewers and networks. This episode sheds light on the challenges and opportunities that lie ahead for those who dare to create content in a rapidly evolving industry. Beyond the technicalities of TV production, Shyam delves into the art of storytelling and leadership, emphasizing the necessity of emotional connection and personal investment. He shares poignant insights on choosing projects and collaborators wisely, stressing the importance of passion and personal fulfillment for sustaining a vibrant career. The episode concludes with a focus on leadership through empowerment and collaboration, where Shyam articulates the value of nurturing supportive relationships and fostering creativity within teams. Whether you're a seasoned professional or an aspiring creator, this conversation promises a wealth of knowledge and inspiration. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

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Empowering Minds with AI: Insights from Jeremy Gu 29:21

14 weeks پیش29:21

29:21

What happens when a data scientist with a passion for teaching steps into the world of education technology? Join us as we uncover the remarkable journey of Jeremy Gu , a dynamic figure whose career spans data science and statistics roles at titans like Uber and AWS, to impactful teaching positions at the University of San Francisco and Stanford. Jeremy's story is a testament to the power of bridging academia and industry, and he shares his insights on how storytelling in data science can demystify complex decisions for non-technical audiences. As education continues to evolve, AI's role cannot be overlooked. Our discussion with Jeremy ventures into the heart of AI's intersection with learning. We explore the benefits and potential pitfalls of integrating these technologies into the educational landscape. Jeremy advocates for fostering independent thinking, even as AI tools become more accessible, and emphasizes the need for responsible use. He raises important questions about maintaining students' genuine interests beyond AI, ensuring they remain engaged with pursuits like arts and sports, while navigating this digital era. Switching gears, we dive into the entrepreneurial spirit. Jeremy shares invaluable advice for those looking to transition from corporate roles to starting their own ventures. He highlights the importance of utilizing past connections, embracing learning curves, and building a solid foundation before seeking external investment. His guidance is a beacon for aspiring entrepreneurs ready to take immediate action and refine their product through continuous iterations. We round off the episode by envisioning the future of digital education, urging listeners to become digital changemakers in shaping the minds of tomorrow. https://www.youngtalent.ai/ This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Balancing Innovation and Empathy: Ashlie Marshall's Journey in Digital Marketing Leadership 41:52

15 weeks پیش41:52

41:52

Ashlie Marshall, a dynamic mompreneur and digital marketing leader, offers a masterclass in navigating the complexities of balancing career and family life. Discover how Ashley transitioned from retail and coaching to becoming the CFO of Tier Level Digital Marketing , where she skillfully blends structure with creativity. Her compelling journey from Baylor University to the forefront of digital marketing sheds light on her strategic approach to growth, underscoring the vital difference between managing tasks and leading people with empathy and vision. Get ready to uncover the unexpected challenges of launching a podcast and how they mirror the intricacies of running a digital marketing agency. Ashley and I delve into the world of SEO, organic growth, and the role of AI in crafting innovative strategies. Our conversation takes us inside franchise systems, revealing how collaboration and adaptability are key to thriving in the ever-evolving digital landscape. We also reflect on the pandemic's impact and the rapid advancements in AI, which demand resilience and creativity. Imposter syndrome and personal definitions of success weave through our conversation as we explore the continuous journey of self-improvement. Ashley's insights redefine success beyond financial metrics, emphasizing the importance of balancing work aspirations with personal fulfillment and family presence. Her empathetic leadership style shines through as she shares wisdom on nurturing team well-being and personal growth. This episode is a heartfelt exploration of thriving in the digital marketing world while maintaining the essence of what truly matters. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
AI, Ethics, and Transparent Markets: Insights from Noah Healy 50:27

16 weeks پیش50:27

50:27

Curious about the unexpected intersections between academia and tech? Join us as we welcome Noah Healy , a market designer and game theorist, who shares his fascinating journey from the University of Virginia's engineering program to the forefront of digital media. Noah's unique path, which includes studies in nuclear engineering and a serendipitous connection through a games club, exemplifies how diverse experiences can lead to remarkable opportunities in the tech industry. Discover how everything from neutron activation studies to gaming statistics can inform a successful career in data and technology. Ever wondered how automation could impact high-level decision-making tasks? We navigate the intriguing world of interpreters, compilers, and AI to uncover how these tools transform human-written programs into machine-executable tasks. Noah offers fascinating insights into the potential benefits and dangers of generative AI, probing the challenge of eliminating unnecessary tasks to achieve true efficiency in an automated world. This engaging discussion challenges conventional thinking about automation and stresses the importance of refining our approach to digital work. How are ethical considerations shaping the future of AI and digital currencies? Our conversation with Noah Healy tackles the pressing ethical challenges in fields like engineering, medicine, and law, and considers the complexities of integrating AI into professional sectors. As we explore the evolving role of technology in financial systems and currency markets, Noah's insights on transparent markets and ethical trading practices offer a thought-provoking perspective on the future. Learn why sticking to principles and prioritizing meaningful contributions over fleeting trends is essential in today's rapidly advancing technological landscape. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Navigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful Connections 35:23

17 weeks پیش35:23

35:23

What if technology could be your ticket to navigating life's biggest challenges? Join us for an inspiring conversation with Saurabh Kumar , Senior Manager of Data Science at Kraft Heinz, as he walks us through his remarkable journey from a web developer in India to a tech-savvy leader in the U.S. Saurabh shares how his early career at Wells Fargo, amidst the 2008 financial crisis, set the stage for his success by integrating tech expertise with business strategies. Listen as he unpacks the secrets behind leveraging technology to forge impactful career paths, with insights that resonate well beyond the boardroom. Get ready to explore the cutting-edge fusion of data and brand marketing. Saurabh reveals how data-driven tools are reshaping marketing strategies for companies, from industry giants like WhatsApp and Meta to the ambitious smaller businesses. Discover the importance of innovative brand tracking and the art of linking campaigns to product metrics. Be inspired by how Kraft Heinz managed to save a whopping $35 million by optimizing their marketing mix model, illustrating the undeniable power of strategic budget reallocation. We also share practical tips for small businesses aiming to make a big impact with targeted marketing and A-B testing. AI isn't just a buzzword—it's transforming the marketing landscape in ways you might not expect. Saurabh breaks down how AI and machine learning are playing pivotal roles in everything from Uber's driver activation to creating dynamic podcast content. Hear about how generative AI is revolutionizing customer service and marketing creativity, and how customer segmentation is more crucial than ever for business success. But it’s not all algorithms and data points; Saurabh also emphasizes the importance of kindness and relationship-building in the digital age. Learn how a proactive, genuine approach can lead to lasting personal and professional growth. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Crafting Emotional Connections: The Power of Sonic Identity with Russell Boiarsky 38:18

18 weeks پیش38:18

38:18

Discover the captivating journey of Russell Boiarsky , a visionary musician and marketing guru, who masterfully intertwines his love for music with a thriving career in sonic branding. We delve into the intricacies of his career path, revealing how his risk-averse nature and the challenges of the Los Angeles recession led him to a unique blend of passion and profession. Russell’s story is a testament to the power of aligning personal passions with professional pursuits, offering an inspiring blueprint for success in the evolving landscape of digital marketing. Ever wondered how sound influences brand identity? This episode uncovers the fascinating world of sonic branding, spotlighting iconic sound logos like the Netflix "ta-dum" and McDonald's "ba-da-ba-ba-ba." We explore how brands, from car manufacturers to political campaigns, use sound to forge emotional connections with their audiences. With insights into the services of Stephen Arnold Music, we discuss crafting intentional audio ecosystems that resonate with brand values, underscoring the strategic role of music in enhancing brand experiences across industries. As we navigate the complexities of music licensing and the burgeoning influence of AI in the music industry, Russell provides valuable insights into the importance of human touch in music selection and licensing. We tackle provocative questions about AI's potential in music creation and its challenges, from emotional depth to legal hurdles. Russell shares stories about innovative projects, like using AI to revive extinct languages, and offers practical advice for aspiring marketers seeking to weave their passions into their careers. This episode is a treasure trove of knowledge for anyone eager to explore the dynamic intersection of music, technology, and branding. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Empowering Mothers through Digital Media with Shirin Yadegar 32:29

19 weeks پیش32:29

32:29

Ever wondered how managing a household can mirror the challenges of running a business? Join us for an engaging conversation with Shirin Yadegar , the inspiring founder and CEO of LA Mom Magazine , as she shares her journey from communication and journalism at USC Annenberg to leading a thriving digital magazine. Shirin opens up about her unique perspective on parenting as a form of leadership, drawing parallels between guiding her four daughters and steering a successful enterprise. Gain insights into her world, where adaptability and empowerment are the cornerstones of both family life and career growth. Explore the vibrant realm of entrepreneurship and media through Shirin's 14-year adventure with LA Mom Magazine. Transitioning from print to digital and embracing the rise of video content, she reveals the art of maintaining authenticity in an ever-evolving advertising landscape. Discover how platforms like Instagram and TikTok have taken center stage, and learn about impactful initiatives like the "Moms Matter" video series. Shirin's emphasis on emotion-driven communication offers a fresh perspective on connecting with audiences meaningfully. In a candid discussion about female entrepreneurship, Shirin tackles the balancing act of work and family life, sharing strategies to leverage social media for growth while staying true to one's values. She offers wisdom on building credibility through authentic content and the importance of resilience in the entrepreneurial journey. With advice for aspiring entrepreneurs and a focus on embracing challenges, Shirin's story is a testament to perseverance and passion in the digital media landscape. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Navigating the Financial Tech Frontier with Stephen Tanenbaum 29:48

20 weeks پیش29:48

29:48

Stephen Tanenbaum , the visionary mind behind Rainbook and co-founder of UGallery.com, joins us for an engaging conversation that traces his incredible journey from a childhood passion for baseball cards to innovative entrepreneurship. Discover how his early endeavors, such as creating a lofted bed shelf in his dorm room, sparked a drive that would lead to the establishment of UGallery.com—a groundbreaking platform for emerging artists. Stephen’s tale is one of relentless perseverance, strategic foresight, and the ability to forge impactful partnerships with industry giants like Crate & Barrel despite the skepticism surrounding e-commerce in the post-dot-com crash era. We then pivot to Stephen’s fascinating shift from the art gallery industry to the world of financial technology with the launch of Rainbook. Navigate the complexities of starting this venture during the unprecedented COVID-era investment boom, and uncover the ways Rainbook has transformed to support both self-directed investors and financial advisors. At the heart of Rainbook's mission lies transparency and equitable access, exemplified by tools like the Advisor Analyzer, which shines a light on advisor fees and credentials. Stephen shares the platform’s evolution, focusing on building a gender-balanced advisor network and the role of SaaS solutions in enhancing client engagement for wealth firms. But it's not all smooth sailing. Join us as Stephen opens up about the hurdles faced in promoting Rainbook and the nuanced approach needed to gather user feedback in the sensitive realm of financial data. Leverage Stephen's insights on evolving marketing strategies, the significant potential of AI in finance, and the vital importance of building and maintaining strong professional relationships. Stephen leaves us with a powerful message on the importance of embracing failure, encouraging us to find joy in our pursuits and to treat every setback as a stepping stone to move forward. This episode offers a wealth of inspiration and guidance for aspiring entrepreneurs and digital innovators alike. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Matthew Krayton's Political Campaign Revolution: Pioneering Digital Media and Navigating Ethical Challenges 37:56

21 weeks پیش37:56

37:56

Join us as we uncover the compelling journey of Matthew Krayton, founder and principal of Publitics , who transformed from an aspiring social studies teacher into a key figure in political strategy. Learn how the 2008 financial crisis served as a catalyst for Matthew's career shift and discover the significant role digital media has played in reshaping campaigns, particularly during the 2012 election cycle. Matthew sheds light on his pioneering use of social media platforms like Facebook, offering insights into how early adoption and understanding of digital tools can drive successful political strategies. Matthew shares his experiences navigating the tumultuous landscape of political campaigns and public affairs, particularly in today's polarized environment. He emphasizes the importance of aligning with clients who share core values, while also managing partisanship to foster bipartisan collaboration. The conversation extends to the ethical considerations of digital media, highlighting issues like AI, deep fakes, and misinformation. Matthew discusses strategies for effective communication that resonate with audiences, ensuring that messaging aligns with both client values and the evolving landscape of online platforms. Addressing the challenges posed by disinformation and media influence on voter enthusiasm, Matthew argues for the critical role of media literacy education. He explores the impact of media narratives on public perception, critiquing the focus on "horse race" journalism and its effect on voter turnout. Matthew's insights underscore the necessity of informed and engaged participation in the democratic process. As we conclude, we invite listeners to explore the dynamic opportunities in digital media and political communication, encouraging a focus on creativity and strategic thinking to thrive in an ever-changing landscape. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
From Rhymes to Podcasts: Corey Gumbs’ Vision for Inclusivity and Empowerment in Digital Media 34:35

22 weeks پیش34:35

34:35

Ever wondered how a rapper's dream could shape an entire podcasting community? Join us as we uncover Corey Gumbs’ unique journey from aspiring musician to influential podcast development strategist and community builder. Corey shares intimate stories from his early music industry days and how those experiences led him to pioneering efforts in educating artists about the digital music business. His passion for creating spaces where aspiring podcasters can thrive without traditional constraints is inspiring, especially as he recounts his 2013 reintroduction to podcasting and the formation of the Black Podcasters Association. As the conversation progresses, we explore Corey's mission to build a supportive environment for Black podcasters. He candidly discusses the challenges he faced in establishing himself in the industry and the importance of creating spaces where individuals can express their true selves without fear of judgment. Corey highlights the issues of elitism and microaggressions within the podcasting community and emphasizes the need for authentic representation. His dedication to fostering a thriving network has been crucial in creating a space where diversity is celebrated, enabling a new generation of podcasters to share their voices. The episode wraps up with an insightful discussion on empowering marginalized communities within the podcasting realm. Corey sheds light on initiatives like the Black Podcasters Association and their efforts to connect podcasters with national brands through high engagement rates. His collaboration with figures like Chris Colbert, and parallels with Rita Batista’s work for the Latino community, underscore the power of collective action. Corey’s story is a testament to the power of passion, collaboration, and resourcefulness in forging a path for success and inclusivity in the podcasting world. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Exploring Global Security: Dr. Mara Karlin's Journey in Policy and Communication 40:52

23 weeks پیش40:52

40:52

Discover the fascinating world of war, communication, and policy-making with the esteemed Professor Mara Karlin in this gripping episode of Mediascape. As a leading authority in international relations and defense, Mara takes us through her incredible journey from a college student with a thirst for global understanding to a pivotal figure in shaping U.S. defense strategy. With vivid anecdotes from her transformative experiences, including a Semester at Sea program, Mara illustrates the pivotal role of adaptability and curiosity in navigating the complex landscape of global security. We also address the often-overlooked communication gap between civilians and veterans in academic settings, offering practical advice to foster meaningful conversations. Dive into the art of critical thinking as we analyze how Americans can sift through biased media and misinformation to better understand foreign policy. With the right strategies, including seeking diverse sources and maintaining a healthy skepticism, we can develop a more informed perspective on world events. Ever wondered how journalists balance public interest with national security concerns? This episode provides an in-depth examination of the tensions between government and media, shedding light on how misinformation and financial pressures shape news reporting. As we tackle the delicate dance of policy decision-making, the ongoing conflict between Russia and Ukraine serves as a poignant example of the intricate choices faced by policymakers. Join us for an episode filled with rich insights and compelling stories that unravel the complexities of communication, policy, and global affairs. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Navigating the Digital Landscape through AI and Custom Solutions with Ariana Smetana 29:12

24 weeks پیش29:12

29:12

What if your career journey could seamlessly blend the worlds of technology, corporate strategy, and interior design? Ariana Smetana, the dynamic founder and CEO of AccelIQ Digital, shares her fascinating transition from prestigious roles in London and Houston to leading digital transformation efforts. Her unique perspective on technology and AI, sparked by the digital revolution of 2020, offers invaluable insights for any business navigating the digital landscape. Arianna emphasizes how crucial a strong web presence is for overcoming the challenges and seizing the opportunities presented by the digital and AI era. Imagine revolutionizing the way you consume media and learn through AI. Our discussion reveals how AI is not just about automation but personalizing experiences in entertainment and education. Discover how AI technology, ranging from everyday gadgets to advanced tools like ChatGPT, is being leveraged by industries to refine user content experiences. Insights from our program leader at Kellogg further illuminate how AI applications bridge the gap between theoretical concepts and practical industry solutions, enabling organizations to tackle genuine business challenges with technology as a partner. Picture a future where AI saves you 30-40% of your work time. We explore how AI's transformative power in the workplace is not just about efficiency but about empowering the workforce with new skills to adapt and thrive. The conversation touches on emerging trends such as edge computing and the necessity of customization in AI tools. We highlight a compelling client success story, showcasing AI's role in streamlining documentation processes, and discuss the advantages of exploring multimodal AI options. By staying informed and adaptable, students, faculty, and professionals can harness AI's ever-evolving capabilities to stay ahead in the digital age. Is Your Business Ready for Custom AI? Find out here ! This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Inclusive Design: Maxwell Ivey's Vision for the Web 53:50

25 weeks پیش53:50

53:50

Maxwell Ivey , affectionately known as the Blind Blogger, takes us on a transformative journey through the world of digital accessibility and inclusion advocacy. Raised in a family of carnival owners in Texas, Maxwell's story is one of remarkable resilience and innovation. Despite losing his vision to retinitis pigmentosa, he taught himself digital skills, such as HTML, to navigate the online world and sell carnival rides. This episode explores Maxwell's inspiring path, highlighting the power of storytelling over mere compliance in disability advocacy and showcasing how accessible design benefits everyone, including businesses seeking to enhance user experience and improve search engine optimization. Uncover the untapped market potential of people with disabilities as we discuss the loyalty they extend to inclusive brands and the significant impact of thoughtful accessibility features. We provide practical insights into website accessibility evaluation tools, like Waves and AudioEye, and offer strategies to enhance online forms and media content. Through Maxwell's personal experiences, we emphasize the importance of designing websites with keyboard navigation in mind and the role of alt text, audio descriptions, and closed captions in making digital content accessible and optimizing SEO. Join us as we discuss the challenges and triumphs of improving accessibility in streaming, podcasting, and virtual networking. Maxwell shares his insights into podcasting and webinars, and how these platforms have enabled him to connect with broader audiences and advocate for accessibility. We also reflect on the wisdom imparted by Maxwell's father, underscoring the importance of motivation and perseverance. This episode is an invaluable resource for anyone eager to understand the profound impact of accessibility advocacy and the rewards of fostering a more inclusive digital environment. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Navigating Ethical Marketing: Lessons from Influential Brands with Dr. Misha Kouzeh 43:38

26 weeks پیش43:38

43:38

Ever wondered how a career that began with Coca-Cola could lead to consulting for the World Health Organization on sustainable branding? Dr. Misha Kouzeh is here to share her captivating journey, which underscores the importance of purpose-driven branding and the fight against greenwashing. From the stark realities of commercial product availability versus essential resources like clean water, Dr. Kouzeh’s insights reveal how transparency and authentic storytelling can drive significant change. By leveraging digital media, businesses can align their strategies with broader societal and environmental responsibilities, making a genuine impact on the world. Our conversation takes a deep dive into the transformative power of social media brand partnerships in promoting social good. Companies are increasingly aligning their marketing strategies with social impact goals, and we explore how collaborations with sustainability-focused influencers—or "greenfluencers"—can amplify these efforts. We tackle the ethical dilemmas of working with AI-powered influencers and highlight examples of companies like Patagonia, who are leading the way by making ethical choices about their advertising platforms. Learn how crowdfunding and social media education can be pivotal in driving behavior change and discover methods smaller organizations can use to form corporate partnerships, drawing inspiration from Tarte Cosmetics' social responsibility initiatives. Lastly, we explore the indispensable role of diversity and inclusion in creating impactful social campaigns. With lessons from Ben & Jerry's on balancing activism with authenticity, we emphasize the importance of genuine community collaborations and varied perspectives to avoid tone-deaf narratives. The UN's Sustainable Development Goals provide a valuable framework for aligning brand missions with societal aims, encouraging brands to look beyond surface-level activism. As we wrap up, reflections on pursuing one's passions underscore the potential rewards of following what you truly love, offering inspiration to listeners navigating the complexities of the branding and sustainability landscape. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Talib Jasir's on Elevating Black Voices through Afros and Audio 29:32

27 weeks پیش29:32

29:32

Talib Jasir joins us to share his incredible journey from creating his first audio drama podcast in 2017 to establishing Afros and Audio , a pioneering festival and network lifting Black voices in podcasting. Talib opens up about the power of representation and the challenges Black creatives face in an industry where their voices are often marginalized. Together, we explore how the support of community and the passion of independent podcasters are vital to reshaping the podcasting landscape and ensuring diverse voices are heard. Explore the untapped potential of podcasting as not just a medium for storytelling, but as a transformative career path. Drawing from personal experiences, we discuss the magic of audio dramas and how they can ignite creativity and entrepreneurial spirit. Talib and I delve into the nuanced challenges of monetizing podcasts, offering insights into thriving beyond conventional success metrics. We highlight the importance of self-awareness, emotional intelligence, and mutual support in a space that offers endless avenues for innovation and growth. Join us on a journey through the vibrant world of podcasting, where building community and collaboration pave the way for sustainability and creativity. Discover the origins of a dynamic podcast conference and the Vanguard Podcast Network, designed to foster diverse and engaging content. Talib shares advice for aspiring podcasters, encouraging a focus on passion and fulfillment. Learn how setting clear goals and leveraging podcasting skills can lead to unique opportunities, from personal branding to becoming an authority in your field. This episode is your invitation to embrace podcasting as a powerful tool for personal and professional growth. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Harnessing AI for Inclusive Media: Jeffrey Paul's ZioTag Revolution 27:07

28 weeks پیش27:07

27:07

Unlock the transformative potential of AI in media with our exclusive conversation featuring Jeffrey Paul, CEO and co-founder of ZioTag . Discover how an innovative AI-powered video platform is making video content more accessible and searchable. Jeffrey shares the inspirational story behind ZioTag, a tool initially created to navigate lengthy tech meetup videos in New York City, and how it has revolutionized accessibility for educational institutions like North Carolina State University's Genetic Engineering Society. Learn how ZioTag's automated tables of contents and transcripts are opening new doors for people with disabilities to engage with educational and professional content. In this episode, we delve into the cutting-edge advancements in AI technology that are tailored for specific industries, including pharmaceuticals and government. Jeffrey discusses the challenges and unexpected opportunities encountered on ZioTag's journey, such as discovering the vast market potential within corporate environments and the podcasting world. We also reflect on the importance of embracing failure as a crucial learning opportunity, especially for younger individuals. Get insights into the future of AI and accessibility in media, and understand the significance of maintaining accuracy to avoid misinformation. This is a must-listen episode for anyone interested in the intersection of AI, media, and accessibility. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Blockchain, AI, and the Future of Energy with Vivek Bhandari 35:32

29 weeks پیش35:32

35:32

Prepare to be inspired by the incredible journey of Dr. Vivek Bhandari , a digital changemaker in the energy sector. Vivek's passion for programming and app development during the IT boom of the 90s in Nepal set him on a path toward electrical engineering and eventually led to his role at Powerledger in Australia. His personal experiences with energy scarcity in his home country ignited a determination to innovate in the energy sector. In this episode, Vivek narrates his transformative journey from Nepal to the United States as a Fulbright Scholar and finally to Australia, where he is now at the forefront of revolutionary technology products in energy tracking and trading. We explore the groundbreaking integration of blockchain technology with energy markets, optimizing the use of renewable energy and creating decentralized, transparent marketplaces. Vivek breaks down how blockchain can create immutable records for energy transactions and discusses future developments like self-sustaining data centers powered by small modular reactors. With initiatives like RE100 pushing corporations toward sustainable practices, this episode offers a glimpse into the future of energy markets and the role of digital innovation in driving these changes. Beyond technology, Vivek shares his insights on the emerging trends in AI, from enhancing productivity to fostering solopreneurship and even the potential of digital avatars to create enduring legacies. We also delve into the importance of empathy and mindful communication, emphasizing how taking a moment before responding can lead to more harmonious relationships. This episode of Mediascape Insights is a must-listen for anyone interested in the intersection of technology, energy, and human connection, offering practical wisdom and a forward-looking perspective on the future of our energy landscape. This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

MEDIASCAPE: Insights From Digital Changemakers

1
Scott Duffy's Entrepreneurial Evolution into AI Innovation and Sales Mastery 36:44

30 weeks پیش36:44

36:44

Can you imagine transforming from a college freshman looking for internships to a young entrepreneur paving his own path? Scott Duffy's journey with AAA Student Painters is nothing short of inspirational. He shares the pivotal advice that helped him seize entrepreneurial opportunities and develop essential business skills through hands-on experience. Scott also reflects on how the perception of entrepreneurship has evolved over three decades, setting him on an unexpected trajectory towards a career in sales training with Tony Robbins. Ever wondered what it takes to pivot from magazine publishing to launching an internet company? Our next chapter dives into the winding roads of unconventional career paths in the tech industry. From facing burnout to finding new beginnings in the early internet era, the narrative is rich with stories of perseverance and adaptability. Sleeping on friends' couches and even in a car, we highlight the determination needed to make significant career transitions, illustrating the importance of seizing opportunities and the influence of key figures and milestones in the tech world. Our final segment takes you through the exciting landscape of AI innovation, rooted in a journey from educational startups to developing AI frameworks. We discuss the crucial role of market research and investor feedback, exemplified by a pivotal shift after the collapse of Silicon Valley Bank. With insights from Gary Vaynerchuk, the chapter underscores the necessity of addressing immediate market needs to find true success. Wrapping up, we emphasize personal growth and success strategies, exploring how internal changes can manifest in external success, and the power of identifying role models to achieve our aspirations. Learn more about Scott's upcoming event, AI Mavericks . This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu .…

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