Decoding the Art of Influencer Marketing: 7 Essential Insights for Entrepreneurs

Media Tech Brief By HackerNoon

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Influencer marketing, set to be worth $22.2bn by 2025, can be a good way to reach target audiences in a crowded digital world.
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Influencer marketing is set to be worth $22.2bn by 2025, and in a crowded digital world it can be a good way of reaching a target audience, according to the latest report by Forbes. This article lists seven important things that marketers need to know about influencer marketing to help them maximise its potential. These include the fact it can be a very effective way of reaching the target audience, but that it is important to choose the right influencers, as the most popular are not always the best fit for a brand. It is also crucial to track the results of campaigns and to build ongoing partnerships with influencers, who can become effective long-term ambassadors for a brand.