"Kill the Word 'Podcast'": The Roost's AJ Feliciano on How Video Blew Up the Medium in Every Sense

Media Roundtable

Kill the word podcast? Our guest votes yes.

This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.”

AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platforms] with all types of content.” Oh. And in the podcast vs. simulcast debate? He’s 11/10 “simulcast.”

Dan and AJ are also talking: Be a Mini-Disney, Everything Everywhere All at Once, Find What Clicks, and more. Let’s get into it.

“Simulcast doesn't put itself in a box necessarily. When I'm talking to creators or fans and I say the word ‘simulcast,’ they see it’s in multiple places. It just sort of clicks immediately without having to explain it.”

– AJ Feliciano (former GM of The Roost Network)

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