Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas

Media Roundtable

Finally, some insights brand builders and performance marketers can agree on.

We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience

On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with Precision,” where he gathered some of the sharpest CAOs who have scaled podcasts and agreed to share their secrets.

Conor sat down with:

• Gladwell Mwangi (Director of Paid Media, Whole Foods)

• Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed),

• Megan Smith (Director, Media Strategy, Tecovas), and

• Nick Fairbairn (Vice President, Growth Marketing, Chime)

These audio evangelists candidly shared how they grew podcasts with confidence and their hard-won lessons from the journey.

They’re talking: Measurement Quality, Podcasts Play Nice, Thoughtful Success, and more. Let’s dig in.

“ Every single time we ratchet up the quality of our measurement, it's telling us time and time again, that podcast is efficient, it's driving revenue and bringing customers in.”

– Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed)

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