Media Boss Podcast Season 4 | Episode 10: E-commerce Cash

Media Boss Podcast

Welcome to another exciting episode of the Media Boss Podcast hosted by Dr. Barrett Matthews. In this episode, Dr. Matthews welcomes an exceptional guest, Mr. William Harris, CEO of ELUMYNT, an expert in e-commerce advertising. Together, they delve into the world of advertising and its crucial role in the media landscape.

In this episode, you will learn:

1. Advertising is an integral part of media, and it plays a pivotal role in reaching and engaging with your audience. Advertising is an integral part of media, and it plays a pivotal role in reaching and engaging with your audience.
2. Crafting compelling and effective messages is paramount in advertising. Your message should resonate with your target audience and make your brand attractive. High-quality content leads to better engagement, and platforms reward good content with lower advertising costs.
3. Contrary to popular belief, e-commerce still represents a small fraction of total retail sales (approximately 15%). This suggests there's substantial room for growth in the e-commerce sector. As retail and e-commerce continue to blend, opportunities for disruption and innovation abound.

You can connect with William Harris on Twitter via @WilliamHarris101.

Join Dr. Barrett Matthews and William Harris as they explore the fascinating world of advertising and its potential to drive business growth. Whether you're an entrepreneur, marketer, or simply interested in the media landscape, this episode offers valuable insights into the evolving world of advertising and e-commerce. Don't miss out on this opportunity to learn and be inspired!

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Resources:

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