Amy Liu Talks Tower 28, The Fastest-Growing Beauty Brand For Sensitive Skin

MECCA Talks

In today’s episode Kate is joined in the studio by Tower 28 founder Amy Liu.

Having experienced chronic eczema for most of her adult life, the former beauty executive struggled to find makeup that didn’t worsen her skin sensitivities, often feeling confined to boring, uninspiring products.

Leaning on her wealth of knowledge after 15-plus years of experience in the beauty industry - and her love of LA beach culture - Amy set out to create the brand she wished she always had; a colourful range of makeup with gentle, non-irritating formulas, that felt accessible and inspiring.

Launching in 2019, Tower 28 shook up the beauty world and became one of the fastest growing brands in the US, loved for their viral SOS Daily Rescue Facial Spray and effortless makeup essentials like the ShineOn Lip Jelly.

Read more on The MECCA Memo:

WATCH: Behind the Beauty with Tower 28

MECCA HQ’s Most Sensitive Try Tower 28

If You Want To Try Tower 28, Start With These Three Products

Products mentioned:

Tower 28 SOS Daily Rescue Facial Spray

Tower 28 ShineOn Lip Jelly

Tower 28 MakeWaves Lengthening + Volumizing Mascara

Tower 28 Swipe Serum Concealer

Tower 28 BeachPlease Lip + Cheek Cream Blush

Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation

Host: Kate Blythe

Producer: Kerri Gordon

Assistant Producer: Ruby Devlin

Editor: Warwick Hughes

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MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.

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