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How To Build a Marketing Data Team with Simon Poulton
Manage episode 376965234 series 3466622
محتوای ارائه شده توسط Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them?
Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing the same thing now at Ignite Visibility, where he is the Chief Data Officer. Listen in as we explore:
- Who the first data hire should be
- Who are the doers, wooers, and gluers of the data team
- Benefits of hiring from outside the marketing analytics industry
- How teaching marketing basics is like learning to drive a car
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