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Behavioral Analytics & Rock Operas with Josh Silverbauer
Manage episode 456201615 series 3466622
محتوای ارائه شده توسط Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣
Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven personalization.
We also dive into Josh's unique contribution to the analytics community through his rock opera 'User Journey'.
Links from the show:
Steve from Milwaukee (iykyk)
Show Notes:
00:00 Introduction
02:08 Behavioral Analytics Overview
02:15 Introducing the Guest: Josh Silverbauer
08:06 Deep Dive into Microsoft Clarity
24:47 Future of Behavioral Analytics and Personalization
29:45 The Assumption of Personalization
29:56 Hyper-Personalization in Practice
30:33 Challenges of Hyper-Personalization
31:34 User Privacy and Personalization
32:20 First Party Cookies and Identity Resolution
33:40 The Future of Web Identity
34:57 Personalization Gone Wrong
38:30 The Ethics of Screen Recording
40:14 The Analytics Rock Opera
45:32 Creative Projects and Community Integration
51:23 Final Thoughts and Recommendations
30 قسمت
اشتراک گذاری
