#177 A Star in Music City - Donna Parker, Blondy's Baked Goods

Meaningful Marketplace Podcast

We interviewed Donna Parker, founder of Blondy’s Baked Goods, back in March of 202l - episode 66 for all you baking enthusiasts. A quick background on Donna: Living with allergies for over a decade and always having to compromise on foods, Donna made up her mind to create and share delicious treats that cater to everyone, regardless of dietary restrictions. Her gluten allergy turned Donna into a self-taught cook and baker specializing in dairy and gluten-free baking. It’s been three years since we talked with Donna in Portland, Oregon, so what’s changed? For one thing, she’s moved to the Nashville, Tennessee area with her son and pretty much started her business again from scratch. At first, Donna wasn’t sure if she would restart Blondy’s Baked Goods. In Oregon, she had placed her baked goods in some excellent grocery stores, was in 20 different coffee shops and had kept the business alive during COVID. However, Nashville was an unknown in the gluten-free food category. Donna wanted to keep her company going, but also had a parallel career in the beauty industry and she finally had to choose one. It was a lot of effort and heartache to restart and keep going, but her passion to deliver healthy, nutritious treats was the spark to keep Blondy’s going. Now in her fifth year a big turning point was this January. Donna gave up her career in the beauty industry to be full time Blondy’s. There have been some big challenges. In the Portland area, there were lots of foodies who loved paleo and dairy-free and gluten-free foods but her new market was unknown. However, the town in which Donna now lives has more west coast people moving to the area and demand for allergy-free foods is increasing. Also, the one gluten-free bakery in the area recently closed down, leaving an opening for Blondy’s. Still baking from home, Donna is appreciative of the fact that Tennessee is more lenient when it comes to cottage law than Oregon, but she is extremely careful to have all her corporate papers, permits and licenses in order to be in full compliance. Right now, working from her home kitchen is perfect for the volume of business, but Donna knows she will need to keep an eye on possible expansion. Our host Sarah Marshall of Marshall’s Haute Sauce has a certified commercial kitchen in her family home and urges Donna to operate from her home as long as possible to work out the kinks of production and to keep down the headaches of overhead. And on top of the business at home, Donna is home schooling her son, so not doing a lot of commuting certainly helps Donna keep it together. Donna’s approach in her second business incarnation is backward from her first. In Oregon, she started out as a wholesaler; Donna went right into a commercial kitchen and right into wholesaling. But in Tennessee, she changed her mind after discovering the difference between the state laws. Donna still does wholesale business and caters to cafes and restaurants in the area but without needing a commercial kitchen. There are new items in the product line since our last interview. Many people had come up to Donna asking how to bake gluten free and then were overwhelmed with the number of ingredients it took to do so. That inspired Donna to create baking mixes to simplify home baking. First, Donna took her paleo chocolate chip cookies and turned them into a mix. Next, it was the Blondy Brownie mix and the journey has been very educational for Donna to show that baking paleo doesn’t need to be impossible. Being in this new market segment has also given Donna a chance to be in some fun specialty stores and expand her own professional background. Blondy’s Backed Goods are available in a half-dozen coffee shops in Donna’s local area and online along with the mixes on her website: https://www.blondysbakedgoods.com/. Follow Donna on: IG @blondysbakedgoods and FB @blondysbakedgoods. Our hosts: Twitter - @sarahmasoni and @spicymarshall, Instagram - @masoniandmarshall.