A Conversation with Sheila + Tim

Matty G Podcast

In this episode, Matty G talks to Sheila and Tim from British Empire Fuels. Tim and Sheila share the story of the family-owned business, which has been operating for over 60 years, primarily serving the towns of Bobcaygeon and Lindsay in Ontario, Canada. They emphasize the importance of maintaining values in their business operations, which has contributed to their success and loyal customer base.
Sheila discusses the origins of the business, tracing back to Rob's father who transitioned from farming to oil delivery. Over time, the business expanded, and they ventured into propane services, initially met with skepticism but ultimately proving to be a smart move for the company's sustainability.
Their marketing journey highlights a transition from traditional methods like newspaper advertising to digital marketing, particularly emphasizing the importance of SEO and social media, especially during the pandemic. Working with Matty G Digital, they focused on dominating Google search results to address immediate customer needs, leading to significant business growth.
They also reflect on their successful duct cleaning campaign, which surpassed expectations and quickly became profitable. Looking ahead, they anticipate further growth with new ventures like bulk propane delivery, while acknowledging the constant lure of new projects despite their commitment to staying focused.