Mike Meldman: "If the product is bad, no matter who is behind it, it won’t work.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

After a brief stint as a Blackjack dealer, Mike Meldman thought he’d try his hand as a real estate developer. Cut to the present: Mike and his team at Discovery Land Company have created over thirty luxury communities worldwide. But Mike is not just providing four walls and a roof: he’s providing community. Bob sits down to find out how Mike has achieved that— and where Casamigos, the award-winning tequila brand Mike co-founded, fits in.

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2. ad break (00:15:42)