Masters Of Social Gastronomy podcast

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Added nine years ago

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Higgle: The B2B Sales Club

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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

11 weeks ago36:25

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36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

Masters of Social Gastronomy

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Each month, Masters of Social Gastronomy takes on a curious food topic and breaks down the history, science, and stories behind it. MSG is brought to you by Sarah Lohman and Jonathan Soma and hosted at Caveat NYC. From strange meat to fake meat; from candy to artificial flavors; MSG takes on food's most fun, engaging, and controversial issues. New shows the third Monday of every month!

4 episodes

#Jonathan Soma #Sarah Lohman #Podcasting Education #Masters Of Social Gastronomy

Masters of Social Gastronomy

12 subscribers

updated 4 years ago

Series home•Feed

4 episodes

#Jonathan Soma #Sarah Lohman #Podcasting Education #Masters Of Social Gastronomy

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Masters of Social Gastronomy

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Mushrooms! 1:29:01

4 years ago1:29:01

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1:29:01

This was out October live show, so we talk about Halloween and Daylight savings. I didn't edit it out because why not celebrate spooky halloweeen all year. Slimy otherworldly organism that thrive on death or delicious forest floor specimans that contribute to a vibrant ecosystem? No need to debate -- for our Halloween MSG, we'll explore all sides of your favorite fungi! We'll explore the darker side of mushrooms and their presence in historical folklore and fiction. You'll learn why Toad from Mario Kart is one of the most deadly mushrooms on the planet, what causes a "fairy ring," and when "toadstool" became an insult. Then, if you aren't scared off just yet: basic lessons for mushroom foraging! Culinary historian Sarah Lohman and resident food scientist Jonathan Soma are the Masters of Social Gastronomy. Each month, they fearlessly take on a curious food topic, breaking down the history and science behind what we eat. This month's show: The Oldest and the Newest Foods! Tickets: https://brooklynbrainery.com/courses/the-masters-of-social-gastronomy-present-the-oldest-and-newest-foods MSG on Facebook: https://www.facebook.com/hellomsg Cat Adoptions: https://catrepublic.com/…

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