Music biz at a crossroads: from Taylor Swift to AI, with Sowmya Krishnamurthy

Masters of Scale

Sunday’s MTV Video Music Awards shone a light on some of the biggest storylines in the music business today – from the TikTokification of newly minted stars, to the evolving relationship between artists and brands. Music journalist and author Sowmya Krishnamurthy joins Rapid Response to break down business and cultural lessons from the show and what it reveals about the state of the industry. Krishnamurthy also explores Taylor Swift’s enduring dominance, the role of AI in music, and the latest twists in the streaming war between Spotify and Apple Music.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

Find Sowmya's book Fashion Killa here: https://www.simonandschuster.com/books/Fashion-Killa/Sowmya-Krishnamurthy/9781982176327

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