From Career Shifts to Moving Homes: Stories of Change

Masters in Marketing Agency

Dive into a whirlwind of life changes with our guest, who juggles a new job, a sudden move, and a fresh breakup, all while exploring the dynamic world of marketing. It's an unfiltered peek into the trials of transitions, from tackling workplace adjustments to personal evolution. Tune in for a raw, relatable, and candid conversation.

Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.

• New job experiences and changing habits.
• The surprise of having to move houses.
• Breaking up and dating scene insights.
• LinkedIn's untapped potential for connections.
• Transitioning from athlete to business leader.

Resources:

• Lillian James Creative
• DevNoodle

Connect with Aaron Fulk:

• LinkedIn

Connect with our hosts:

• Josh Hoffman - LinkedIn
• Alex Garashchenko - LinkedIn

Quotables:

• 48:25 - And so it majorly changed the business but it's one of these things that I'm like I had to lose her to become this better leader become this better business and do all of this. And I mean you know I would love to give her a job back but now she's like soaring and I can't match this tech company she's at. And funny enough she's moved 2 neighborhoods over from me. We just reconnected and she's moved 2 neighborhoods over from me. And she's just like she's killing life and I'm so proud of her. But it was definitely definitely probably the most costly decision I've ever made.
• 20:41 - It's why we end up in our industries because we all, there's a great great Steve Harvey video. It's my favorite video. I watch it at least once a week, maybe still all eight years of my business. I watch it maybe once a week and it's called Jump. And he essentially talks about, you have these gifts, and if you can figure out your gift, whether it is mowing lawns or being a, you know, a comedian, if you can figure out that gift and lean into it, you can make money and a whole career and a whole, you know, become a multimillionaire by leaning into that gift. And I think it kind of goes for the same with networking, right? So as soon as you figure it out in business and your industry and you lean into that, then you become great.
• 24:06 - Josh: Maybe you already kind of answered this in that last question, but what does your self-talk look like the first time you're going through something?
  Aaron: Well, this has been a journey too, right? So my self-talk now is I've put enough people in my immediate circle, which is something I didn't have before where I don't necessarily just rely on my self-talk. I rely on like the facts. So I used to be a lot more feelings based and now I'm a lot more facts based, which is also not a always the best thing is a female specifically business owner, right? Because we're sometimes I'll get too fact-based and it can come off as rigid or some people call it bitchy, right? Which I don't always think that you guys have to deal with more. Like some of us women have to, 'cause I've become too facts where I used to be very feeling. So I think now it just becomes more fact-based. There's not too much self-talk that goes in that, right? Like, I'm just like, here's what it is, this is what can happen. What's the worst case scenario? One of my favorite, favorite mentors in the world told me, and she's had her business for 30 years. And she said, I always just figure out the very worst thing that could happen if I mess this up and then I work backwards. And she's like, it never gets to the worst case. So I kind of do a little bit of that and then I don't know, I like that a lot. The same mentor said, if you are doing the best you know how to do at that time, that's all you can do.
  Alex: Yeah. I think working your way from the worst, you envision the worst and you're like, okay, can I deal with that? Yeah, I can figure that out. And then you just, then you have the confidence to just go forward knowing that like that is the worst case scenario.
• 56:45 - So LinkedIn is our number one referral source for eight years in a row. Okay? 80% of social web leads in the B2B space come from LinkedIn. While I think that we're better at LinkedIn now as a society, I think it's still the most like unutilized for businesses. I don't think they understand it. I don't think it's ever especially, which is so interesting to me, especially Gen Z, and millennials. Millennials are getting there. But I Gen Z legitimately barely knows what LinkedIn is, which is so crazy to me 'cause they're so good at social media. LinkedIn is the only space on the internet where the Mark Cubans are still checking their own profiles, The Mark Cubans of the world. So we're talking about networking, we're talking about who, you know, you guys, I literally have made some of the most insane connections on LinkedIn of like actual real life, major, major, major, both celebrities, athletes, motivational speakers, because they're there, right? Anyone that understands money knows that LinkedIn's the space to be on.
• 35:33 - But for me, I think superpower wise is that I think most people with ADHD are just chaotic enough to where it allows people to find them interesting. It allows people to be like, hey, that you're kind of the life of the party or the life of the like, you know, like you're just one of these people like goes, goes, goes enough that people want to want to figure out what's going on. They wanna be around, they wanna be drawn to you a lot of times with ADHD because you have a hard time regulating your emotions, you say exactly what you think, right? And that for, I don't know how many perfectionist friends you guys have, but for your perfectionist friends, they wish they could have a little bit of that, right? So that draws them to you.