Creating Appointment Viewing For Your Audience

Mastering Video Content Marketing

What is the first thing that happens when your favourite Netflix or HBO show is released?

You either make an appointment with your TV, iPad or Phone to sit down and binge watch that show till it is done... Or you set out a schedule (a time and place to watch each episode) till you are done.

While you may not currently think of your commercial and brand content the same way there is a way you can educate your audience into seeing the value in your content and setting an appointment to view it. In today's episode from APV on mastering video content Creative Director Thomas J Elliott - 艾湯姆 is going to talk about just that.