States step in to regulate digital replicas

Marketplace Tech

The bipartisan NO FAKES Act, aimed at regulating deepfakes created with the aid of artificial intelligence, moved forward in the House of Representatives last week after it was introduced in the Senate in July. But in the absence of federal rules, several states have already stepped in. Last month, California became the third to back legislation regulating digital replicas. The home of Hollywood follows Tennessee, which earlier this year passed a ban on unauthorized deepfakes known as the ELVIS Act, and Illinois, which enacted a similar law last month. Marketplace’s Meghan McCarty Carino spoke with Steve Brachmann, a freelance journalist specializing in intellectual property law, to learn about how these bans work.