S01E14: How to measure your marketplace's success

Marketplace Academy

The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

Article available at:
11 marketplace metrics you should be tracking to measure your success, Juho Makkonen

Sources and further reading:
Ramen Profitable, Paul Graham
Growing a marketplace? How to balance sellers and buyers using customer lifetime value, cleverlayover
How to design the booking flow of your service marketplace, Marketplace Academy
Metrics For Marketplaces, Sangeet Paul Choudary
Net promoter score, Wikipedia
The One Number You Need to Grow, Harvard Business Review
The Sean Ellis Test, Johan Steenkamp
How to find product/market fit, cobloom
A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz
Vanity Metrics vs. Actionable Metrics, Eric Ries

Analytics and tracking tools mentioned in the chapter:
Marketplace KPI Spreadsheet, by Version One Ventures
Marketplace KPI Spreadsheet by daphni
KPIs & Dashboards - MUST HAVES for Early Stage Startups, Vijay Nagappan
Keen.io
Plotly
mixpanel
UserReport
UserVoice
Qualaroo
SurveyMonkey

Learn more about building a marketplace at www.sharetribe.com/academy/.

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