The Secrets of Marketing Leadership in the Modern Era

Marketing Trends

On this episode, Jim Jackson, the CMO of HPE, discusses the importance of teamwork and collaboration in marketing and sales and he details how to use data to target and engage customers. Jim also highlights the value of traditional media in the marketing landscape, even with the growing importance of digital marketing. Plus, he touches on the role of AI in marketing and the need for continuous learning in the industry.

Key Takeaways:

• Jim's Perspective on Technological Advancements
• HPE's Brand Transformation
• The Importance of Human Creativity in AI
• The Evolution of Leadership in Marketing
• How to Nurture and Develop Marketing Leaders
• The Power of Teamwork and Collaboration
• The Importance of Aligning Sales and Marketing
• The Role of Traditional Media and Digital Marketing
• The Future of Marketing

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