Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda

Marketing Technology Podcast by Marketing Guys

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Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode.

In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2.

Topics we discuss:

• Why is there a need for generalist marketers?
• What do they do?
• What's the ideal profile for a generalist?

LinkedIn Nirosha Methananda: https://www.linkedin.com/in/nirosham/

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