The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind

Marketing Technology Podcast by Marketing Guys

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here.

Topics we cover:

• Different forms of personalization
• AI and personalization
• The tools and stack for personalization

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Rasmus: https://www.linkedin.com/in/houlind/

Website Agillic: https://agillic.com/

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [e-mail]