How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert

Marketing Technology Podcast by Marketing Guys

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By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV).

In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconvert. They help e-commerce companies to increase CLV.

Topics we discuss:

• What data to use
• How to put the customer central in your models
• Understand which customers truly deliver value
• Examples of companies that successfully focus on CLV
• Mistakes to avoid when using data

LinkedIn Valentin Radu: https://www.linkedin.com/in/valentinradu/

Website Omniconvert: https://www.omniconvert.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

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