Building a brand from zero to $1M in 6 steps

Marketing Simplified with Adam Benjamin

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محتوای ارائه شده توسط Adam Benjamin. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Adam Benjamin یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Carol Costello Presents: The God Hook

1
1 | The False Prophet 35:56

۹ روز پیش35:56

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35:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

حدود یک سال پیش 44:09

MP3•خانه قسمت

In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales.
This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone.
I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.

18 قسمت

#Business News #Entrepreneur #Business #News #Marketing #Adam Benjamin

Building a brand from zero to $1M in 6 steps

Marketing Simplified with Adam Benjamin

published حدود یک سال پیش

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MP3•خانه قسمت

18 قسمت

#Business News #Entrepreneur #Business #News #Marketing #Adam Benjamin

همه قسمت ها

Marketing Simplified with Adam Benjamin

1
Small business marketing strategies for 2025 49:03

24 weeks پیش49:03

49:03

In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.

Marketing Simplified with Adam Benjamin

1
Marketing will be different in 2025 l What you need to know to stay ahead of the trends 36:40

26 weeks پیش36:40

36:40

In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands. Follow Adam Benjamin https://instagram.com/adamcbenjamin/ https://tiktok.com/@adamcbenjamin Visit the Agency Website https://wearestarke.com/…

Marketing Simplified with Adam Benjamin

1
How to build a marketing strategy you can follow and execute 25:33

27 weeks پیش25:33

25:33

In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn: 1. Determining where to advertise 2. Building a funnel based on consumer psychology 3. Understanding the variables for conversion 4. How to track success 5. How to adapt based on what's happening.…

Marketing Simplified with Adam Benjamin

1
How to produce ads for social media advertising that deliver results 34:11

28 weeks پیش34:11

34:11

In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't matter how good you are at platform execution if you don't nail the ads.

Marketing Simplified with Adam Benjamin

1
Building a brand from zero to $1M in 6 steps 44:09

29 weeks پیش44:09

44:09

In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales. This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone. I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.…

Marketing Simplified with Adam Benjamin

1
TikTok Shop explained in three minutes 3:32

1 year پیش3:32

3:32

We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.…

Marketing Simplified with Adam Benjamin

1
The 2024 META Ads Masterclass - With David Filian 35:15

1 year پیش35:15

35:15

META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover: - What's different about META Ads in 2024 - What strategies are working now - Testing and scaling campaigns - Measuring the success of creative - The importance of the actual ads now vs in years past - How to think through attribution - The correlative effect of META on other platforms - Using Google as a part of your META campaign And a whole lot more! To watch the entire episode on YouTube click here: https://youtu.be/MYVyFFVKY3s?si=b2CrnqNlEA9zeC5J…

Marketing Simplified with Adam Benjamin

1
How to position your brand to increase sales 4:06

1 year پیش4:06

4:06

If your marketing strategy isn't working, you may be going to broad. There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.…

Marketing Simplified with Adam Benjamin

1
The key to unlocking profits when marketing your business 7:01

1 year پیش7:01

7:01

Are you struggling with generating revenue? Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits. It'll also help you learn whether a campaign is doomed from the beginning. The CAC to LTV ratio changes based on the industry. We'll break down 3 examples. 1. Businesses with a good chance of repeat purchases. 2. Business with a high chance of repeat purchases. 3. Business with a low or no chance of repeat businesses. Understanding which category you fall into, will help you understand how the CAC vs LTV ratio applies to you, and how that impacts your strategy. If you want to watch this episode on YouTube so you see the charts and visuals you can do so here: https://youtu.be/M8NYyPxkx7c?si=zHDEVfyF2MxQ88yr…

Marketing Simplified with Adam Benjamin

1
How to grow your business in 2024 9:10

1 year پیش9:10

9:10

Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. In this episode we run through the three stages of growing a business in 2024. If you want to get the visuals to this episode, check it out on YouTube: https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s…

Marketing Simplified with Adam Benjamin

1
Is SEO dead in 2023? 7:29

۲ years پیش7:29

7:29

SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is right for you.…

Marketing Simplified with Adam Benjamin

1
The business trap that many startups fall in to 6:12

۲ years پیش6:12

6:12

Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.

Marketing Simplified with Adam Benjamin

1
How to build hype before launching a business or product 8:22

۲ years پیش8:22

8:22

Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.

Marketing Simplified with Adam Benjamin

1
The six-step framework for building a successful business 24:29

۲ years پیش24:29

24:29

Building a business is nuanced and very specific based on the vertical and the resources available to the entrepreneur. However, there are some fundamentals that everyone should keep in mind. In this episode we'll break down the six stages that you'll need to progress through on the road to building a profitable company.…

Marketing Simplified with Adam Benjamin

1
Paid advertising vs content creation: Which should you choose to build your business? 8:22

۲ years پیش8:22

8:22

This is a question I get a lot, go all in on content creation to build awareness or focus on paid advertising. It's a nuanced question and it really depends on your goals and resources. In this episode I break down what you need to keep in mind as you make your decision.

Marketing Simplified with Adam Benjamin

1
Cutting advertising during tough times crushes companies, do this instead 8:03

۲ years پیش8:03

8:03

Henry Ford said "Stopping advertising to save money is live stopping your watch to save time". Pulling back on your ad budget when times are tough, especially if paid ads is the primary driver of your business, is a road to disaster. What you want to do is instead focus on increasing the efficiency of your marketing spend.…

Marketing Simplified with Adam Benjamin

1
How positioning your brand correctly can grow your business 13:11

۲ years پیش13:11

13:11

Brand positioning is one of the places many businesses fail. Most of the time because they don't actually take the steps to properly identify all the different characteristics of a brand, and what they mean to the customer. In this episode, I'll walk you step by step through the process of positioning your brand successfully. If you want to download the Brand Essence Chart and fill it out yourself for your company, you can get it here: https://linktr.ee/adamcbenjamin…

Marketing Simplified with Adam Benjamin

1
Growing business revenue through strategic pipeline targeting 13:36

۲ years پیش13:36

13:36

Most businesses only focus on customers that are going to convert quickly. If you ask them, they would say they focus on everyone but if you evaluate their strategies you'll see that the vast majority of those efforts target early conversions. This leaves massive amounts of revenue on the table and will stifle growth. We'll go through how to implement strategies that capture immediate conversions while grooming the next wave of buyers.…

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Marketing Simplified with Adam Benjamin « » Building a brand from zero to $1M in 6 steps

Building a brand from zero to $1M in 6 steps

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Building a brand from zero to $1M in 6 steps