Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
• (00:40) Average click-through rate, cost per click, and conversion rate for Google Ads
• (01:13) Comparison of conversion rates for SEO and paid advertising
• (01:42) Percentage of users who know they are clicking on a paid ad
• (02:16) Average revenue generated for every dollar spent on Google Ads
• (03:30) Revenue numbers and return on ad spend for different social networks
• (05:57) Reasons why Google Ads is still more effective than other social platforms
• (06:41) Discussion on the role of AI in advertising and the importance of human intervention
• (07:37) Debate on the effectiveness of business coaches
• (09:03) Differentiating between specific expertise and general business coaching
• (10:46) Summary of the types of coaches to avoid and the value of experience in coaching
• (11:18) Personal experience with business coaches
• (12:23) Neil Patel questions the role of a business coach
• (15:36) Eric Siu emphasizes the importance of working with experienced coaches
• (16:23) That’s it for today! Don’t forget to rate, review, and subscribe!

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