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محتوای ارائه شده توسط Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry

1:14:03
 
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Manage episode 506064415 series 3649143
محتوای ارائه شده توسط Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Today we’re joined by Brett Curry from OMG Commerce, and we’re grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results.

We discuss where YouTube sits in the channel mix, how it compares to Meta, why it’s still underused by most operators, as well as the challenges of measuring success on YouTube - from attribution challenges to incrementality and brand lift.

We also get into creative: what makes a good hook, how to structure a YouTube ad, and the differences between polished content and UGC-style ads. Brett also shares his approach to testing, how many creatives you really need, and the metrics that matter most.

Finally, we cover bidding, account structure, and how YouTube can unlock performance across your whole media mix when it’s done right.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Chapters:00:00 Intro

11:42 Understanding YouTube: Consumption Patterns and Measurement

22:36 The Lift Trifecta: Measuring Success on YouTube

30:07 Navigating Attribution Challenges in YouTube Advertising

37:34 Optimizing Conversion Events

42:39 Account Structure and Automation

45:59 Creative Strategies for YouTube Ads

01:01:06 Measuring Success and Iteration in Campaigns

The Black Friday Operators Online EventSign up here: https://www.9operators.com/black-friday

Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠https://www.prescientai.com/operators

Richpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.https://www.aftersell.com/operators

Rivo.https://www.rivo.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS

Sign up to the 9 Operators newsletter here: https://9operators.com/

  continue reading

84 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 506064415 series 3649143
محتوای ارائه شده توسط Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Today we’re joined by Brett Curry from OMG Commerce, and we’re grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results.

We discuss where YouTube sits in the channel mix, how it compares to Meta, why it’s still underused by most operators, as well as the challenges of measuring success on YouTube - from attribution challenges to incrementality and brand lift.

We also get into creative: what makes a good hook, how to structure a YouTube ad, and the differences between polished content and UGC-style ads. Brett also shares his approach to testing, how many creatives you really need, and the metrics that matter most.

Finally, we cover bidding, account structure, and how YouTube can unlock performance across your whole media mix when it’s done right.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Chapters:00:00 Intro

11:42 Understanding YouTube: Consumption Patterns and Measurement

22:36 The Lift Trifecta: Measuring Success on YouTube

30:07 Navigating Attribution Challenges in YouTube Advertising

37:34 Optimizing Conversion Events

42:39 Account Structure and Automation

45:59 Creative Strategies for YouTube Ads

01:01:06 Measuring Success and Iteration in Campaigns

The Black Friday Operators Online EventSign up here: https://www.9operators.com/black-friday

Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠https://www.prescientai.com/operators

Richpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.https://www.aftersell.com/operators

Rivo.https://www.rivo.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS

Sign up to the 9 Operators newsletter here: https://9operators.com/

  continue reading

84 قسمت

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