Episode 4: Marketing Automation With Zaynab Bostan

Marketing on the Couch

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Started in the early 90s, marketing automation is currently used for email automation, contact and sales automation and more recently campaign automation. With advancements in artificial intelligence, marketing automation is expected to broaden even further in the coming years, and to be able to be used for some of the more complicated tasks that marketers have to take on. In this edition of the podcast, account manager, Zaynab Bostan tells us about marketing automation and how it has dramatically evolved since its inception in the 90s. Music: "Halter Top" by Podington Bear, used under CC BY / Cut down from original